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Orange County audiences. Task includes ongoing measurement and tracking of <br />promotional elements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute media pitches and outreach to local broadcast Asian Media outlets to <br />promote Ready OC. <br />b. Plan, develop and produce necessary video assets with approval from the Santa <br />Ana Project Manager. <br />c. Execute distribution in accordance with approved plans. <br />Santa Ana shall: <br />c. Approve initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of Dec. 2024. <br />TASK 11-C: IDENTIFY & EXECUTE EARNED MEDIA OPPORTUNITIES (HISPANIC) <br />(WINTER/SPRING 2025) <br />Objective: Conduct media relations, promotions, and concentrated publicity outreach <br />to regional Hispanic media print, online and/or broadcast outlets to promote ROC <br />programming elements, initiatives, and calendar of activities. <br />Task Description: Develop and implement media relations activities including, but not <br />limited to, management and enhancement of ROC's objectives, mission, and <br />campaigns. Conduct in -language media relations activities to ethnic media outlets <br />that reach Orange County audiences. Task includes ongoing measurement and <br />tracking of promotional elements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Conduct outreach to regional Hispanic media outlets on behalf of ROC. <br />b. Coordinate with Santa Ana Project Manager and program partners to <br />identify/assign bilingual spokespeople when needed. <br />c. Achieve minimum of two (2) earned media placements during contract period. <br />d. Develop and produce any necessary media assets in coordination with the <br />Santa Ana Project Manager. <br />e. Execute distribution in accordance with approved plans. <br />Santa Ana shall: <br />d. Approve initiative concepts, production, and distribution plan. <br />Completion Criteria: This task is considered complete upon the completion of the <br />deliverables detailed in the task description above and when the Santa Ana Project <br />Manager signs the task completion letter. Planned completion and invoicing will be at <br />the end of June 2025. <br />Ready OC Statement of Work C 30 <br />FY 24-25 LVQ <br />CommunicationsLAB <br />