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TASK 11-1): IDENTIFY & EXECUTE EARNED MEDIA OPPORTUNITIES (ASIAN) (WINTER/SPRING <br />2025 <br />Objective: Conduct media relations, promotions, and concentrated publicity outreach <br />to regional Asian print and broadcast media outlets to promote ROC programming <br />elements, initiatives, and calendar of activities. <br />Task Description: <br />Develop and implement media promotions including, but not limited to, management <br />and enhancement of Ready OC's objectives, mission, and micro campaigns. Conduct <br />in -language media relations activities to Asian media outlets that reach Orange County <br />audiences. Task includes ongoing measurement and tracking of promotional elements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute media pitches and outreach to local broadcast Asian Media outlets to <br />promote Ready OC. <br />b. Plan, develop and produce necessary video assets with approval from the Santa <br />Ana Project Manager. <br />c. Execute distribution in accordance with approved plans. <br />Santa Ana shall: <br />a. Approve initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2025. <br />TASK 12: PUBLIC SERVICE ANNOUNCEMENT (PSAI <br />Objective: Increase regional awareness of ROC's emergency preparedness programs <br />and resources through the production of a broadcast -quality Public Service <br />Announcement for regional distribution online, via television and cable broadcast, and <br />free or paid digital placement. <br />Task Description: Develop and produce one (1) Public Service Announcement for <br />distribution. <br />Activities will include: <br />a. Develop messaging concept for PSA <br />b. Draft PSA Script and/or Storyboard <br />c. Coordinate & manage all production including: filming, actors, filming rights, <br />voiceovers, etc. <br />all. Post -production editing and multi -format output. <br />e. Distribute PSA to partners, confirmed media outlets and through paid <br />placement. <br />Ready OC Statement of Work t 1 ` 31 <br />FY 24-25 k t <br />CommunicationlAB <br />