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f. Post time -sensitive content at the direction of the Santa Ana Project Manager <br />g. Provide 6-week social media KPI reports on post engagement, traffic, and trends. <br />Santa Ana shall: <br />a. Provide feedback and input for social media calendar. <br />b. Attend 6-week social media calendar meetings when needed. <br />c. Provide any time -sensitive social media messaging to staff when appropriate. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2025. <br />TASK 4: SOCIAL MEDIA & DIGITAL ADVERTISING (DIGITAL ADVERTISING) <br />Objective: Promote S4's overall objectives and micro -campaigns when relevant on its <br />main social media platforms and digital channels via online advertising. <br />Task Description: Execute the digital advertising strategy to boost S4's social media <br />channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content to targeted audiences. <br />b. Execute digital advertising through other online channels (Google AdWords, <br />etc.) <br />c. Create any necessary content. <br />Responsibilities: <br />Comm LAB shall: <br />a. Boost social media timeline content to targeted audiences. <br />b. Create social media advertisements. <br />c. Analyze engagement and advertising results. <br />d. Provie KPI report on performance. <br />Santa Ana shall: <br />a. Provide feedback and approval on digital advertising budget on search and <br />social. <br />b. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon fulfillment of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask <br />noted below. <br />TASK 4-A: S4 SOCIAL MEDIA & SEARCH ADVERTISING (Q3 24) <br />Objective: Promote S4's overall objectives and micro -campaigns when relevant on its <br />main social media platforms via online advertising. <br />Safe OC Statement of Work <br />FY 24-25 <br />LQr <br />CommunicationsLAS <br />11 <br />