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Task Description: Execute the digital advertising strategy to boost S4's social media <br />channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content to targeted audiences. <br />b. Create any necessary content. <br />Responsibilities: <br />Comm LAB shall: <br />a. Boost social media timeline content to targeted audiences. <br />b. Create social media advertisements. <br />c. Analyze engagement and advertising results. <br />d. Provie KPI report on performance. <br />Santa Ana shall: <br />a. Provide feedback and approval on digital advertising budget on search and <br />social. <br />b. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon the fulfillment of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of Sept. 2024. <br />TASK 4-13: S4 SOCIAL MEDIA & SEARCH ADVERTISING (Q4 24) <br />Objective: Promote S4's overall objectives and micro -campaigns when relevant on its <br />main social media platforms via online advertising. <br />Task Description: Execute the digital advertising strategy to boost S4's social media <br />channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content to targeted audiences. <br />b. Create any necessary content. <br />Responsibilities: <br />Comm LAB shall: <br />a. Boost social media timeline content to targeted audiences. <br />b. Create social media advertisements. <br />c. Analyze engagement and advertising results. <br />d. Provie KPI report on performance. <br />Santa Ana shall: <br />a. Provide feedback and approval on digital advertising budget on search and <br />social. <br />b. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />Safe OC Statement of Work 1��'� 12 <br />FY 24-25 CommunicationsLAB <br />