Laserfiche WebLink
c. Identifying outreach channels with high traffic to core demographic and <br />geographic targets. <br />d. Setting messaging frequency. <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a strategy to appeal to the selected demographics and geographic <br />targeted areas. <br />b. Present strategy to and seek the approval of the Santa Ana Project Manager. <br />c. Begin to execute strategy in accordance with the approved plan. <br />d. Provide messaging options and taglines for marketing/advertising. <br />e. Produce video content for distribution. <br />Santa Ana shall: <br />a. Provide feedback and input on messaging and outreach strategies. <br />b. Approve messaging and outreach strategy for execution. <br />Completion Criteria: This task is considered complete upon the completion of the <br />deliverables detailed in the task description above and when the Santa Ana Project <br />Manager signs the task completion letter. Planned completion and invoicing will be at <br />the end of Dec. 2024. <br />TASK 6: MICRO CAMPAIGN: WORKPLACE SAFETY <br />Objective: Educate working professionals about Workplace Safety relative to S4 <br />program objectives and encourage reporting of suspicious behavior. <br />Task Description: Develop a strategic campaign targeting working professionals that <br />provides education and awareness of Workplace Safety and encourages reporting of <br />suspicious activity to local law enforcement and OCIAC. The campaign will include <br />outreach materials, additional social media channels, digital communications, and <br />online advertising. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop appropriate messaging and strategic goals. <br />b. Assess and select appropriate channels for outreach. <br />c. Present campaign tactics and timeline to Santa Ana Project Manager for <br />approval. <br />d. Execute campaign activities in accordance with the approved plan. <br />Santa Ana shall: <br />a. Approve micro campaign plan for execution and provide input. <br />Completion Criteria: <br />Safe OC Statement of Work j�� 16 <br />FY 24-25 r✓ <br />CommunicationsLAB <br />