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This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask <br />noted below. <br />TASK 6-A: WORKPLACE SAFETY: STAKEHOLDER OUTREACH <br />Objective: Educate working professionals about Workplace Safety relative to S4 <br />program objectives and encourage reporting of suspicious behavior. <br />Task Description: Develop a strategic campaign targeting working professionals that <br />provides education and awareness of Workplace Safety and encourages reporting of <br />suspicious activity to local law enforcement and OCIAC. The campaign will include <br />outreach materials, additional social media channels, digital communications, and <br />online advertising. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop comprehensive Stakeholder list and appropriate outreach tactics. <br />b. Consult Santa Ana Project Manager for feedback and approval. <br />c. Execute strategy in accordance with the approved plan. <br />d. Develop specific channel options and messaging for marketing/advertising. <br />Santa Ana shall: <br />a. Approve messaging and outreach strategy for execution. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of Sept. 2024. <br />TASK 6-113: WORKPLACE SAFETY: VIDEO DEVELOPMENT <br />Objective: Educate working professionals about Workplace Safety relative to S4 <br />program objectives and encourage reporting of suspicious behavior. <br />Task Description: Develop storytelling concepts and produce videos to raise awareness <br />concerning Workplace Safety and encourage reporting. This task includes: <br />a. Conceptualize messages and scripts. <br />b. Collect necessary collateral and produce film. <br />c. Distribute videos through appropriate channels. <br />Responsibilities: <br />Comm LAB shall: <br />a. Create videos to appeal to the selected demographic. <br />b. Draft scripts and any produce necessary digital assets. <br />c. Promote/boost videos within budget. <br />d. Produce videos and seek approval of Santa Ana Project Manager. <br />Safe OC Statement of Work j�V'� 17 <br />FY 24-25 CommunicationsLAB <br />