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Objective: Provide S4 with broader message awareness through the use of free and <br />reciprocal partnership placements. <br />Task Description: Conduct extensive regional outreach to identify potential partners <br />with ability to provide S4 free messaging placement and positioning that widely <br />broadens awareness of S4's campaign messages. <br />Responsibilities: <br />Comm LAB shall: <br />d. Develop exhaustive list of potential partners for outreach. <br />e. Coordinate, manage and participate in partnership meetings and phone calls <br />with potential partners. <br />f. Secure potential partnerships and acquire written confirmation. <br />Santa Ana shall: <br />c. Approve campaign progress, updates, and promotions. <br />d. Support and facilitate partnering and sponsorship efforts. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for the task. Planned <br />completion and implementation are by the end of June 2025. <br />TASK 9-C: RECIPROCAL PARTNERSHIPS: COLLATERAL PRODUCTION & PROMOTIONAL <br />MATERIAL DEVELOPMENT (SUMMER/FALL 20241 <br />Objective: Provide S4 with broader message awareness through the use of free and <br />reciprocal partnership placements. <br />Task Description: Develop, produce, and distribute printed materials and customized <br />collateral items as needed. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop print materials and customized collateral for Reciprocal Partners. <br />b. Distribute print materials and customized collateral for Reciprocal Partners. <br />Santa Ana shall: <br />a. Approve campaign progress, updates, and promotions. <br />b. Support and facilitate partnering and sponsorship efforts. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for the task. Planned <br />completion and implementation are by the end of December 2024. <br />Safe OC Statement of Work ��� ) 25 <br />FY 24-25 LWI. v `_" <br />CommunicationsLAB <br />