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b. Distribute print materials and customized collateral for Major Venue Partners. <br />Santa Ana shall: <br />a. Approve campaign progress, updates, and promotions. <br />-b. Support and facilitate partnering and sponsorship efforts. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for the task. Planned <br />completion and implementation are by the end of June 2025. <br />TASK 11: HISPANIC & ASIAN MEDIA RELATIONS & OUTREACH <br />Objective: Extend S4 program reach through expansion of earned media program to <br />include ethnic media outlets. <br />Task Description: Develop and implement media relations program targeting Hispanic <br />and Asian Media channels including, but not limited to, direct media relations <br />outreach, press releases, news conferences, photography, video, and the creation of <br />video news releases (VNRs). Task includes ongoing media relations, measurement and <br />tracking of earned media placements. <br />Activities will include: <br />a. Conduct in -language media relations activities to ethnic media outlets that <br />reach Orange County audiences. <br />b. Coordinate press events and media opportunities for ethnic media to attend. <br />c. Support earned media opportunities with appropriate assets, graphics, photos, <br />video and access to spokespersons for media stories. <br />Responsibilities: <br />Comm LAB shall: <br />a. Conduct outreach to regional Hispanic & Asian media outlets on behalf of S4. <br />b. Coordinate with Santa Ana Project Manager and program partners to <br />identify/assign bilingual spokespeople when needed. <br />c. Achieve minimum of two (2) earned media placements during contract period. <br />d. Develop and produce any necessary media assets in coordination with the <br />Santa Ana Project Manager. <br />e. Execute distribution in accordance with approved plans. <br />Santa Ana shall: <br />a. Approve initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask <br />noted below. <br />Safe OC Statement of Work <br />FY 24-25 <br />Cl �J <br />LVQ <br />CommunicationsLAB <br />29 <br />