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Develop and produce any necessary media assets in coordination with the <br />Santa Ana Project Manager. <br />Execute distribution in accordance with approved plans. <br />Santa Ana shall: <br />a. Approve initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of December <br />2024. <br />TASK 11-C: IDENTIFY & EXECUTE EARNED MEDIA OPPORTUNITIES (HISPANIC MEDIA) <br />(WINTER/SPRING 20251 <br />Objective: Extend S4 program reach through expansion of earned media program to <br />include ethnic media outlets. <br />Task Description: Conduct media relations, promotions, and concentrated publicity <br />outreach to regional Hispanic media print, online and/or broadcast outlets to promote <br />S4 program elements,. campaigns, and calendar of activities. Task includes ongoing <br />measurement and tracking of promotional elements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Conduct outreach to regional Hispanic media outlets on behalf of S4. <br />b. Coordinate with Santa Ana Project Manager and program partners to <br />identify/assign bilingual spokespeople when needed. <br />c. Achieve minimum of two (2) earned media placements during contract period. <br />d. Develop and produce any necessary media assets in coordination with the <br />Santa Ana Project Manager. <br />e. Execute distribution in accordance with approved plans. <br />Santa Ana shall: <br />a. Approve initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2025. <br />TASK 11-D: IDENTIFY & EXECUTE EARNED MEDIA OPPORTUNITIES (ASIAN MEDIA) <br />(WINTER/SPRING 2025) <br />Objective: Extend S4 program reach through expansion of earned media program to <br />include ethnic media outlets. <br />Safe OC Statement of Work <br />FY 24-25 <br />LWIQQ <br />CommunicationsLAB <br />31 <br />