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Task Description: Conduct media relations, promotions, and concentrated publicity <br />outreach to regional Asian media print, online and/or broadcast outlets to promote S4 <br />program elements, campaigns, and calendar of activities. Task includes ongoing <br />measurement and tracking of promotional elements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Conduct outreach to regional Asian media outlets on behalf of S4. <br />b. Coordinate with Santa Ana Project Manager and program partners to <br />identify/assign bilingual spokespeople when needed. <br />c. Achieve minimum of two (2) earned media placements during contract period. <br />d. Develop and produce any necessary media assets in coordination with the <br />Santa Ana Project Manager. <br />e. Execute distribution in accordance with approved plans. <br />Santa Ana shall: <br />a. Approve initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2025. <br />TASK 12-A: LARGE-SCALE PUBLIC EVENT SPONSORSHIP (Ql 251 <br />Objective: Extend S4 program awareness through sponsorship of large-scale public <br />events in Orange County. <br />Task Description: Research and assess sponsorship opportunities at major public events <br />within Orange County and negotiate contracts and placement packages on behalf of <br />S4. <br />Activities will include: <br />a. Research and identify large-scale events based on developed criteria and <br />budget. <br />b. Coordinate with Santa Ana Project Manager on contract approval. <br />c. Develop and manage sponsorship to ensure contractual obligations. <br />d. Provide requested assets and materials for sponsor placements. <br />e. Provide participation and metrics reports to Santa Ana Project manager. <br />Responsibilities: <br />Comm LAB shall: <br />a. Research & identification of select opportunities. <br />b. Negotiate sponsorship contracts. <br />c. Produce assets and support placements. <br />d. Coordination with Santa Ana Project Manager <br />e. Program reporting and metrics tracking. <br />Safe OC Statement of Work 1�,� <br />FY 24-25 CommunicationsLAB <br />01A <br />