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Community Development Agency <br />www.santa-ana.org/community-development <br />Item # 18 <br />City of Santa Ana <br />20 Civic Center Plaza, Santa Ana, CA 92701 <br />Staff Report <br />August 20, 2024 <br />TOPIC: Downtown Santa Ana Holiday Decorations <br />AGENDA TITLE <br />Agreement with BrightLife Designs, LLC for Holiday Decorations, Installation, Removal, <br />and Storage (Revive Santa Ana) <br />RECOMMENDED ACTION <br />Authorize the City Manager to execute an agreement with BrightLife Designs, LLC to <br />install, remove, and store holiday decorations in Downtown Santa Ana for a three-year <br />term beginning September 1, 2024 and ending February 1, 2027, in the amount not to <br />exceed $144,400 (Agreement No. A-2024-XXX). <br />GOVERNMENT CODE §84308 APPLIES: Yes <br />DISCUSSION <br />To enhance the City's holiday experience and offer a placemaking attraction for the <br />community, staff is requesting to enter into an agreement with BrightLife Designs, LLC <br />to provide holiday decorations in the Downtown. Holiday decorations encourage <br />residents to visit the downtown and serve as a beautification element throughout the <br />holiday season. <br />In an effort to respond to the business community's request to install holiday <br />decorations throughout Downtown, the Community Development Agency issued a <br />Request for Proposals (RFP) #24-023A in February 2024 seeking qualified and <br />experienced contractors for the installation, removal, and storage of holiday <br />decorations. <br />Six proposals were received and an evaluation committee composed of staff from the <br />Parks, Recreation, and Community Services Agency and Community Development <br />Agency reviewed and rated the proposals. The proposals were evaluated according to <br />the following categories: Responsiveness, Experience, Cost, and Reference. <br />BrightLife Designs, LLC ranked first due to being the most responsive, capable, and <br />experienced respondent. The results of the RFP evaluation as follows: <br />