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PROJECT SCOPE STATEMENT <br />1. Project Overview <br />●Project Name: DTSA First Saturday ArtWalk <br />●Location: Downtown Santa Ana (DTSA), Santa Ana, CA: Various Locations <br />●Frequency: Monthly (First Saturday of each month) <br />●Objective: To organize and produce a community-driven art walk event that <br />highlights local artists and creators, galleries, and businesses, fostering cultural <br />engagement and supporting Santa Ana’s local arts community. <br />2. Project Goals and Objectives <br />●Showcase Local Artists and Creators: Provide a consistent platform for emerging <br />and established local artists and creators to engage with, and exhibit their work <br />to, the community. <br />●Engage the Community: Encourage community participation and attendance by <br />offering a diverse range of art forms, including visual arts, crafts, live music, and <br />performance. <br />●Support Local Businesses: Showcase, and partner with, local businesses to <br />enhance the event experience and drive economic activity in the downtown area. <br />●Foster Cultural Appreciation: Promote a deeper appreciation for the arts within <br />the community, as well the community’s active and thriving arts scene itself, by <br />featuring various artistic disciplines and cultural expressions. <br />●Event Brand Legacy: Ensure recognition of DTSA First Saturday ArtWalk as the <br />staple, premier monthly community event held to celebrate and showcase the <br />community’s artists, galleries, and opening gallery shows. <br />3. Deliverables <br />●Event Planning and Coordination (monthly): <br />○Develop a monthly event schedule, including gallery exhibitions, <br />performances, and special activities. <br />○Secure necessary permits and approvals from the City of Santa Ana. <br />○Coordinate with local galleries, businesses, and community partners for <br />participation, and to ensure active and accurate promotion of their <br />events. <br />●Marketing and Promotion: <br />○Create and distribute promotional materials, including 11x17 event <br />posters and a monthly event program. <br />○Manage digital marketing campaigns to increase event visibility, including <br />newsletters and special media posts. <br />EXHIBIT 1