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Parks, Recreation, and Community Services <br />www.santa-ana.org/parks-recreation <br />Item # 8 <br />City of Santa Ana <br />20 Civic Center Plaza, Santa Ana, CA 92701 <br /> Staff Report <br />March 4, 2025 <br />TOPIC: Fiestas Del Mariachi Post-Event Summary and Analysis <br />AGENDA TITLE <br />Fiestas Del Mariachi Post-Event Summary and Analysis <br />RECOMMENDED ACTION <br />Receive and file. <br />GOVERNMENT CODE §84308 APPLIES: No <br />DISCUSSION <br />Parks, Recreation, and Community Services Agency (PRCSA) has been exploring <br />revenue-generating opportunities at Santa Ana Stadium, including opportunities to host <br />or co-present events that attract residents and the surrounding community, focusing on <br />music and sporting events with potential ticket, food, and vendor sales. <br />In January 2024, the Power of One Foundation (POOF) submitted a Special Event Permit <br />to host a mariachi competition at the stadium. Recognizing its potential as a proof of <br />concept for revenue-generating events, PRCSA proposed co-presenting the Fiestas Del <br />Mariachi event in 2024. <br />EVENT OVERVIEW <br />The Fiestas Del Mariachi event, co-presented by the Power of One Foundation (POOF) <br />and the City of Santa Ana, took place on Sunday, December 8, 2024, at Santa Ana <br />Stadium. The event featured a free community showcase of local youth, teen, and adult <br />mariachi groups, ballet folklorico performances, and engagement from community-based <br />organizations and non-profits. The evening program transitioned into a ticketed concert <br />featuring professional mariachi performances. <br />Attendance: The Fiestas Del Mariachi event saw a modest but engaged turnout for this <br />first-time event, with an estimated 200-300 attendees during the free daytime community <br />showcase and 600-700 attendees for the evening ticketed concert. Attendance fell short <br />of initial projections.