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Fiestas Del Mariachi Post-Event Summary and Analysis <br />March 4, 2025 <br />Page 2 <br />4 <br />8 <br />7 <br />0 <br />Financial Summary: Under the co-presentation and revenue-sharing agreement for the <br />Fiestas Del Mariachi event (Exhibit 1), the City covered the $9,004.70 stadium rental fee <br />which included stadium, audio, custodian, staff, and light fees. The city also secured <br />protective flooring from Sunbelt Rentals for $118,548 through a competitively bid contract <br />with Omnia Partners (Contract No. 200601). POOF handled all other event expenses, <br />contributing $412,331.49 for staging, entertainment, food and beverages, marketing, <br />security, and police services. <br /> Power of One Foundation Expenditures City of Santa Ana Expenditures <br />Artists Expense $129,705.53 Flooring $118,548.00 <br />Bank Fees $370.73 Rental of Stadium $9,004.70 <br />Hosts $6,000.00 Marketing $899.96 <br />Insurance $1,238.00 Total $128,452.66 <br />Legal $2,100.00 <br />Marketing $58,938.82 <br />Food $3,060.52 <br />Parking $433.14 <br />Rentals $1,650.00 <br />Santa Ana Police <br />Department <br />$18,738.50 <br />Security $9,600.00 <br />Stage & Production $146,186.16 <br />Supplies $9,495.74 <br />Travel $24,814.38 <br />Total $412,331.49 <br />As detailed in the Fiestas Del Mariachi Profit & Loss Report (January – December 31, <br />2024) (Exhibit 2), POOF reported $68,564.53 in event revenue representing 8.8% of <br />projected revenue based on ticket sales, food and beverage sales, and event <br />sponsorships and 13.2% of actual total costs. Given the substantial loss by the promoter, <br />the City will not recover the full amount of City expenditures. Under the terms of the <br />agreement (Exhibit 1), the event falls under milestone 1 and the City will recover 10% of <br />generated revenue totaling $6,856.45 of the $128,452.66 City Expenditures. POOF will <br />retain the remaining $61,708.08 of generated event revenue. <br />Total Revenue Generated Poof Cost Recovery City of Santa Ana Cost <br />Recovery <br />$68,564.53 $61,708.08 $6,856.45 <br />Public Engagement: Over 40 social media posts and 30 story reshares promoting the <br />Fiestas Del Mariachi event from November 13 through December 7, 2024 from the <br />@santaanaparks and @cityofsantaana accounts on Instagram and Facebook platforms.