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I. SIGNAGE The location and size of signs on any building should relate to the archi- tecture of that particular structure. Signs should not cover roof shapes, dominate trim or entire windows, nor should they tower over the building (fixed to the roof). Large projecting signs are not appropriate for achieving the desired character of the community. Such signs are out of scale with the street, visually disruptive, and do not relate to the pedes- trian. Flat signs, parallel to the facade, are excellent because they do not compete with the building. The following statements are general guide- lines relating to signage. 1) Appropriate Signing: The following types of signs are appropriate: wall, window, free standing, and small projecting or hanging signs. 2) Inappropriate Signing: The following types of signs are inappropriate for achieving the desired image and character belonging to the commu- nity: roof, revolving, special, animated, changeable copy, and inter- nally illuminated plastic signs. (� 3) Sign Location: Signs should be located at a level on the building v j where they can be seen below street tree foliage and primarily relate to the person walking on the sidewalk. Each type of signage is now discussed in more detail as related to applica- tion and design. i+ 1. wall Signs A) Locations: Wall signs should be located directly above the store or building entrance and yet placed low enough not to be obscured by street tree foliage. Signs located at this level can be easily seen by both passing motorists and pedestrians. A) Shape: Wail signs should have a rectangular shape and should be vr✓ applied horizontally directly above the storefront. when a (a1ti building Contains two or more businesses, the wall signs should complement one another in color and shape and be located in the same position over the storefronts. -1-