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C) Colors and Visibility: Colors should relate to and complement the materials or paint scheme of the buildings, including accent- ing highlights and trim colors. The number of colors on any sign should be limited to three. This heightens readability (visibil- ity); especially when one color is a dark hue, the second a medium hue, and the third a light accent color. These three combine to produce a highly legible sign. Additional colors only compete with one another. Fluorescent colors are not permitted as they do not complement a building. D), Lettering Styles: Lettering styles used on signage should be highly legible. Store signage is a form of advertising and therefore it is in the best interest of the business establishment to" have signage read clearly and attractively to the passer-by. Decorative styles of lettering can be successful when well designed and used to convey an additional meaning to a sign. The variety of the lettering styles also add individuality and character to each store. E) Methods of Construction and Materials: 1) wooden Signs: There are several ways to effectively utilize wooden signs. Raised letters can be applied to a wooden \ signage band. These letters can be metal or pre -cast and \�J molded. Pre -cast and molded letters can be painted or gold leafed. A wooden wall sign can be routed, carved, or sandblasted to get the effect of raised letters (with corresponding design, if desirable). Paint can also be directly applied to a flat wooden signage band. (A metal band, although more expensive, might be preferable because it offers greater longevity.) CO2) Metal Signs: Different applications of metal include: CV applying raised letters, as described above, on a metal A band; and paint and lettering applied, as described above. Galvanized or baked enamel finish is required to avoid rust- ing. -2-