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color and shape and be located in the same position over the storefronts. Six or more independent wall signs on a property requires a planned sign program approved by the Planning and Development Services Director. Colors and Visibility: Colors should relate to and complement the mater- ials or paint scheme of the buildings, including accenting highlights and trim colors. The number of colors on any sign should be limited to three. This heightens readability (visibility), especially when one color is a dark hue, the Second a medium hue and the third a light accent color (brown or black on a cream color background). Additional colors only compete with one another. Flourescent colors are not permitted as they do not complement a building. Content: Lettering styles used on signage should be highly legible. Store signage is a form of advertising and, therefore, it is in the best interest of the business establishment to have signage read clearly and attractively to the passer-by. Bizarre or stylized lettering is prohi- bited. No wall sign shall contain more than seven items. 5. Methods of Construction and Materials: Wooden Signs: There are several ways to effectively utilize wooden signs. Raised letters can be applied to a wooden signage band. These letters can be metal or precast and molded. Precast and molded letters can be painted or gold leafed. A wooden wall sign can be routed, carved or sandblasted to get the effect of raised letters (with corresponding design, if desirable). Paint can also be directly applied to a flat wooden signage band (A metal band, although more expensive, might be preferable because it offers greater longevity). Metal Signs: Different applications of metal include: applying raised letters, as described above, on a metal band, and paint and lettering applied, as described above. Galvanized or baked enamel finish is required to avoid rusting. Signage can be painted directly onto the facade of a building. This method resembles a signage band of wood or metal; but instead of introducing another material, the painting is done directly on the building facade. Painted signs require a sign permit from the Planning and Development Services Department. Applied Lettering: Precast letters (e.g. molded plastic or brass) applied to a building surface also can be an effective signing alternative. Size: A maximum of two square feet of area per lineal foot of building frontage, not to exceed a maximum area of 40% of the signable area. - 44 -