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Window Signs Such signage should complement the other signs and the design of the storefront. Window signs cannot exceed 25% of the window area, and only one window sign per frontage is allowed. 1. Location: Window signs should be applied so that they do not obscure the visibility into a shop for the passer-by. Several techniques can be used. Colors: Complementary and suitably contrasting accent colors are recommend- ed for the painted window signs. Vinyl letter signs should be white or very light in color since windows have a tendency to appear dark. Every effort should be made to integrate window signs with store window displays. Methods of Applying Window Signs: Painted graphics are usually hand painted by a sign painter directly onto the glass. This is the best method for applying a logo design or image onto the window. This of often an effective eye-stopper for passer-bys..Lighted signs, flashing signs or any other sign not applied directly to a window pane is not permitted. Projecting and Hanging Signs Projecting signs of a small scale or hanging icon signs are typical of pedes- trian-oriented commercial areas. Icon signs depict a physical object, such as a shoe, contrasted with signs which utilize lettering to convey the sigD message. These signs are colorful and exceedingly effective if oriented to the pedestrian. Location: The sign's location should be determined by visibility and shall be no higher than the first level of a building. Such signs should be located carefully so that they are not obscured by trees or awnings of adjacent windows. In no case shall a projecting sign be located lower than 8 feet above ground level. There must be a 50 foot separation for such signs on one site. Colors: As in other signage forms, the colors used should complement and accent existing wall and trim colors and should be limited to three so that the combination produces a highly readable sign. Content: An icon sign which has only the symbol or image of the store should convey very clearly those services which are offered or products which are sold inside the establishment. The store's name may accompany the icon sign. Lettering, color and design shall be the same as for a wall sign. A. A symbol, i.e., ashoe for a shoe shop or shoe repair shop or a loaf of bread for a bakery. "Corporate" logos wherein an image or logo is designed speci- fically for a store or business including its letterhead and other applications. Such logos are used often in menu designs, packaging and other advertising. - 45 -