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Figure 4 below summarized specific strategies that will be included as part of the <br />generalized outreach effort. <br /> <br /> Figure 4: Outreach Strate~iies <br />DIRECT OUTREACH WILL INCLUDE: <br /> Visits to parks, laundromats, markets, mini-malls, street comers and other places frequented by youth in the <br /> targeted service areas; <br /> Literature produced in English and Spanish will be distributed to families informing them about our services <br /> and/or inviting them to participate in informal focus groups about their lifestyles; and <br /> During visits to our sites, youth and adults will gather for group discussions and workshops that offer an <br /> opportunity for "word-of-mouth: outreach about our program. <br /> <br />OUR COMPREHENSIVE OUTREACH CAMPAIGN WILL CONSIST OF: <br /> Marketing to youth in the County of Orange - We will develop colorful flyers informing youth of the <br /> services provided by CHCADA. These flyers will be sent home with youth from the schools in the area; <br /> Marketing to adults and parents in order to excite an interest among the potential participants about <br /> the numerous activities - In order to accomplish this task, the Project Director may arrange to speak at <br /> convocations. Whenever possible, a "celebrity" artist, i.e., actor, musician, dancer, visual artist, etc. will <br /> accompany the Project Director; and <br /> Marketing to youth and their families in the community in order to ensure participation - Public <br /> service announcements, telephone outreach to parents, and print media are used to accomplish this <br /> marketing objective. <br /> <br />OUTREACH SUPPORT PROVIDED BY COMMUNITY-BASED ORGANIZATIONS (CBO) AND OTHER LOCAL INSTITUTIONS WILL <br />iNCLUDE: <br />· Low-income housing-related CBOs, which oftentimes serve as unofficial hubs for other groups; <br />· CBOs operating programs that bring them in direct contact with youth will be contacted to determine their <br /> willingness to post flyers, placards, and/or distribute materials about our efforts; and <br />· Faith institutions that may allow some of their members to serve as volunteers and participants in outreach <br /> efforts. <br /> <br /> Through the above plan, a successful outreach effort will be sustained and <br />strengthened. Additionally, the described activities will begin to generate a word-of- <br />mouth discussion about the services that will be available through this program. <br />However, CHCADA expects this aspect of the campaign to generate a Iow "yield" <br />relative to youth who call and/or apply at a site for services. In this regard, CHCADA will <br />launch a specialized campaign that will be designed to be highly effective in meeting the <br />needs of youth who have never before received our services. This outreach strategy will <br />consist of several components. <br /> <br /> Outreach to Social Services and Other Public Agencies - CHCADA currently <br /> conducts outreach to Social Services and other public agencies. CHCADA's outreach staff will <br /> meet with key personnel from these agencies in order to increase the number of ybuth referrals to <br /> our program. <br /> <br />CHCADA's Response to RFP# PY2002 Page <br /> <br /> <br />