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<br />CITY COUNCIL MEETING DATE: <br /> <br />~ <br />~ <br /> <br />REQUEST FOR <br />COUNCIL ACTION <br /> <br />CLERK OF COUNCIL USE ONLY: <br /> <br />APRIL 18, 2005 <br />TITLE: <br /> <br />APPROVED <br /> <br />0 As Recommended <br />0 As Amended <br />0 Ordinance on 1 st Reading <br />0 Ordinance on 2nd Reading <br />0 Implementing Resolution <br />0 Set Public Hearing For <br /> <br />AGREEMENT FOR MARKETING <br />SERVICES FOR SANTA ANA <br />INTERAGENCY PEDESTRIAN SAFETY <br />PROGRAM (PROJECT NO. 05-5007) <br /> <br /> <br />CONTINUED TO <br /> <br />FILE NUMBER <br /> <br />RECOMMENDED ACTION <br /> <br />Direct the City Attorney to prepare and authorize the <br />the Clerk of the Council to execute an agreement <br />Associates, Inc. to provide marketing services for <br />pedestrian Safety Program, in the amount not to exceed <br />option to extend the agreements for one additional year. <br /> <br />Ci ty Manager and <br />with Maricich & <br />the Interagency <br />$99,560, with an <br /> <br />DISCUSSION <br /> <br />In September 2004, the City was awarded $350,000 in grant funding for a <br />Santa Ana Interagency pedestrian Safety Program. As part of this grant <br />funded project, a pedestrian safety educational outreach campaign <br />targeting children and senior citizens will be conducted. A marketing <br />consultant is needed to oversee this effort. <br /> <br />A Request for Proposals (RFP) for marketing services was mailed out on <br />December 9, 2004 to five qualified consulting firms. Two more <br />consultants picked up copies of the RFP from City Hall. The proposals <br />were due on January 4, 2005. However, the due date was extended to <br />February 8, 2005 since no consultant submitted a proposal by January 4, <br />2005. One of the firms was based in Santa Ana. Only one of the seven <br />consultants submitted a proposal. <br /> <br />The proposal was reviewed by a three-member committee comprised of <br />Public Works Agency staff. The rating was based on experience, <br />qualifications, project understanding, scheduling, past performance, and <br />the overall proposal. Once rated, the sealed bid of the firm was <br />opened. <br /> <br />25D-1 <br /> <br />