Laserfiche WebLink
<br />Downtown Santa Ana Business <br />Improvement District Agreements <br />For Promotions in the Downtown <br />June 20, 2005 <br />Page 2 <br /> <br />and implement promotions/marketing plans for the Downtown utilizing a <br />combination of 2004 BID funds and Fiestas funds. It was further agreed <br />that these funds would be divided in the following manner: 52 percent <br />or $73,640.31 to be allocated to La Calle Cuatro de Santa Ana <br />Association, in conjunction with the Fiesta Marketplace Promotions <br />Committee ($46,340.31 in Fiestas funds and $27,300.00 in BID funds), and <br />48 percent or $67,975.67 to be allocated to the Downtown Santa Ana <br />Business Council ($42,775.67 in Fiestas funds and $25,200.00 in BID <br />funds) to be allocated for various promotions/marketing-related <br />activities. The agreements will detail the respective <br />promotions/marketing programs with appropriate financial oversight by <br />City staff. Staff recommends that the City approve both agreements <br />allowing the Downtown associations to proceed with their <br />promotions/marketing plans. <br /> <br />FISCAL IMPACT <br /> <br />Funds are available for these agreements in the Business Improvement <br />District Trust and Agency Reserve Account (account no. 93-01-3611) in <br />the amount of $52,500.00 and $89,115.98 from the 2003 and 2004 Fiestas <br />of the Americas profits held in Citibank. <br /> <br />GkI!0U <br /> <br />patricia C. Whitaker <br />Executive Director <br />Community Development Agency <br /> <br />APPROVED AS TO FUNDS AND ACCOUNTS: <br /> <br />'':\-\\t'\~~~.! ,\~ ~ >~ ~, <br /> <br />Francisco Gutierrez <br />Executive Director <br />Finance & Mgmt Services Agency <br /> <br />PCW/WRM/mlr <br /> <br />H:\ACTIONS\200S CC\DTSABIDAgreeforPromosinDT <br /> <br />6-20-0S.doc <br /> <br />25T -2 <br />