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David Maricich, Principal/Creative Services <br />With over a decade of experience leading creative and strategic marketing initiatives, <br />David Maricich is a valuable asset to our clients. Of specific advantage is his expertise <br />developing cost-effective grassroots marketing strategies for brand building and <br />response generation. He has a strong understanding of the healthcare field and has <br />directed communications programs for clients such as MemorialCare, UCI <br />HealthSystem, Talbert Medical Group and CalOptima. His experience was honed while <br />managing marketing and creative properties for Bertelsmann Entertainment Group <br />(BMG) where he developed talent properties, promotions, special events and music <br />videos. He also founded ScoutMusic, a creative development and artist management <br />company. David received a B.A. in marketing from San Diego State University. <br />Kate Jennings, Director of Public Relations <br />Kate brings a wealth of public relations and copywriting experience to the group. Prior to <br />joining Maricich & Associates, Kate worked at Fleishman-Hillard International <br />Communications, supporting clients including Abbott Laboratories, Dunkin' Donuts, <br />EXACT Sciences and Tufts University. Kate also served as the Communications Chair <br />for the Juvenile Diabetes Research Foundation's New England chapter and currently <br />works on PR assignments for the Orange County United Way. Kate holds a B.A. in <br />English and Theology from Boston College. <br />For any work performed for the CRy of Santa Ana by Maricich & Associates, Mark <br />Maricich will be the overall project manager and Kate Jennings will be the day-to-day <br />contact. <br />During Suzanne Maricich's tenure at Hoag, she was the creator of Project Wipeout, an <br />educational program to prevent beach-related spinal cord injuries among teenagers. <br />One of the many components of the program was a 2t3-minute award-winning <br />docudrama about spinal cord injuries, which was shown by lifeguards at large high <br />school assemblies throughout California. The film was widely publicized by Maricich in <br />the local and national media and eventually distributed throughout the United States and <br />abroad. <br />3 <br />The subconsulants we propose to use for the mural painting are Operation Clean Slate. <br />The final subconsultants we utilize to present the skits will be determined and are based <br />upon your final budget and creative parameters. <br />