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75A - 2721 HOTEL TERRACE DRIVE
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75A - 2721 HOTEL TERRACE DRIVE
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Last modified
1/3/2012 4:49:07 PM
Creation date
1/11/2006 9:32:10 AM
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City Clerk
Doc Type
Agenda Packet
Item #
75A
Date
1/17/2006
Destruction Year
2011
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<br />Rates <br />See page 9 of this document for a competitive survey with ESH projected rates versus <br />competitor rates. <br /> <br />Customer Profile <br />In general, Extended Stay Hotels provides solutions for longer term business travel, <br />relocation, training and temporary job assignments. Every suite has a kitchen so guests <br />can cook and eat on their own schedule and spend more time relaxing. With Extended <br />Stay Hotels studio suites the traveler feels at home because of amenities such as high <br />speed Internet access, personalized voice mail, computer data ports, cable TV, a fitness <br />facility, a pool, a spa, etc. <br /> <br />General Profile*: <br />~ Age: 25-44 <br />~ % Men: 63% <br />~ % Married: 59% <br />~ % College Educated: 67% <br />~ Average Household Income: $90,999 <br />~ % White Collar: 78% <br />~ % Blue Collar: 14% <br />~ Average, travelers take 15 business trips and 8 leisure trips per year. <br />~ ESH customers take more business trips (both short and extended stays). <br />~ ESH Hotels attract a somewhat affluent consumer. <br />~ ESA and Homestead users are mostly upscale. <br />~ ESH users also most likely to be male married, and college educated. <br /> <br />Customer Se2mentation: <br />. Large Companies / Corporations <br />~ Relocations <br />~ Consultants <br />~ Recruitment <br />~ Training <br />. Government <br />~ Civilian <br />~ Military <br />~ State / Local Government <br />. Chain Store Operations <br />~ Restaurants <br />~ Clothing <br />~ Media <br />~ Homeimprovement <br />· Contractor / Construction Crews <br />~ General & Sub <br />~ Commercial <br />~ Retail <br />~ Residential <br /> <br />Page 3 <br />75A-25 <br />
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