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Frgure 4: Recruitment/Outreach Strategies <br />Public Service Announcements, telephone <br />OUTREACH SUPPORT PROVIDED BY COMMUNITY-BASED ORGANIZATIONS AND OTHER LOCAL INSTITUTIONS WILL <br />INCLUDE: <br />• Low-income housing-related CBOs, which oftentimes serve as unofficial hubs for other groups; <br />• CBOs operating programs that bring them in direct contact with youth will be contacted to determine <br />their willingness to post flyers placards, and/or distribute materials about our efforts; and <br />• Faith institutions that may allow some of their members to serve as volunteers and participants in <br />the above plan, a successful recruitment effort will be sustai <br />and strengthened. Additionally, the described activities will begin to generate a <br />word-of-mouth discussion about the services that will be available through this <br />program. However, CHCADA expects this aspect of the campaign to generate a <br />low "yield" relative to youth who call and/or apply at a site for services. In this <br />regard, CHCADA will launch a specialized campaign that is designed to be highly <br />effective in meeting the needs of youth who have never before received our <br />services. This outreach strategy will consist of the following components: <br />- Outreach to Social Services and Other Public Agencies - La Familia currently has a relationship <br />with Social Services through which we receive referrals to the Fuerzas Unidas program, including <br />emancipated youth as well as youth in the foster care system. Our staff will continue to meet with key <br />personnel from this and other public agencies in order to increase the number of youth referrals to <br />our program. <br />- Outreach to Substance Abuse and Mental Health Treatment Programs -CHCADA will develop <br />a brochure, posters and flyers and utilize our database of substance abuse treatment and mental <br />health programs in Santa Ana and conduct an intensive mail and a-mail outreach campaign to these <br />programs for referrals. <br />Through the above components, CHCADA's recruitment goals will be met. <br />How Current Services Meet Needs of WIA Performance Standards -The <br />services that are offered will meet WIA performance standards by providing the <br />level of direction of psychosocial support that older, out-of-school youth need to <br />reach the "breakthrough" point that will allow them to alter the course of their <br />lives. CHCADA/La Familia's FUERZAS UNIDAS WIII, through the services offered, <br />provide a platform that is facilitative to goal achievement. <br />Participants' Certificate of Completion -The entire program Is highly <br />ritualized. Youth accepted into each class will participate in a formal ceremony at <br />which they sign a Pledge to alter the course of their lives. at the completion of the <br />nine-month program and at least six months of the one-year follow-up period, the <br />youth will formally graduate and receive a certificate of completion. They will also <br />receive credentials from the training programs to which they are referred. <br />is <br />