ELIZABETH MOULE & STEFANOS POLYZOIDES 1

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SANTA ANA RENAISSANCE SPECIFIC PLAN PROPOSAL C I WORK PLAN - PROJECT UNDERSTANDING While there are many issues involved in such a project, we have experienced that there are typically key issues which, due to their particular influence to other aspects of the project, need to be identified for early strategic guidance. In this way, we devel- op a work program that fundamentally addresses the key issues to guide the project toward success. In reviewing the RFP and the City's goals for the project area and after touring the site recently, we understand the subject matter of this project to encompass the following key issues: Integrated, Creative, and'Turn-Key' Plan Our approach to planning and implementation is based on the premise that upon der ifying what it is that the community desires, those outcomes should be incen- tivized to be realized as soon as possible. We take pride in producing plans that are realistic, innovative and tailored to their place. Also, we work to eliminate the need for future guidelines, 'bridging plans' or other such additional documents. To address this issue, we propose to produce a Plan that is comprehensive, clear, con- cise and compelling toward producing results. Concurrent with the early research tasks, we propose to address the manufacturing areas so that the issue is expedited and so that the results can be incorporated into the process of preparing the Specific Plan. The Specific Plan will integrate the required project components into the appro- priate chapters. Community -wide Circulation It is fundamental that we not only solve circulation issues for the project area itself but also for the immediate neighborhoods and larger transportation and circulation framework that supports the project area. We realize that the responsibility is on the project team to clearly convey the associated results of the various scenarios that we will evaluate and pursue. This is necessary both for the technical success of the proj- ect and for grass-roots support and credibility throughout the process. With the larg- er issues in mind, the project can be effectively maximized for connectivity with and support by the adjacent neighborhoods in all directions. To address this Issue, we will prepare an overall transportation and circulation framework that will inform the structure of the project area, adjacent neighborhoods and larger system. Economic Development The ability to maximize the asset that a mature downtown represents is of high importance and an intrinsic responsibility of this effort. To this end, the programmat- ic strategy for all types of development, particularly employment, office and housing, needs to reflect the area's profound and intrinsic opportunities. The project repre- sents the opportunity to both set forth a positive trajectory for reinvestment and regeneration while appropriately completing Santa Ana's historic center. Demand is rising for housing, office and retail in such places, raising the interest of investors, reducing family transportation expenses, increasing the share of walking and transit trips, and enabling the public and private sectors to improve the quality of life. To address this issue, we will incorporate economic direction from the outset, with refinement of information and direction throughout the process until the desirable scenario and outcomes are identified. Design A Form -Based Code will address context and relationship issues. Santa Ana's significant historic context and public realm are being diluted through weak private realm responses.