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parking area may collaborate and submit a single shopping cart control plan. (11) Monthly reports. The owner shall provide a written report to the director specifying the number of abandoned shopping carts retrieved on the owner's behalf during the preceding calendar month. The report may be provided by an owner's contract shopping cart retrieval service Sec. 33-217. Fees. Every owner subject to this article shall submit with its initial proposed plan and thereafter annually with its annual report a fee in the amount set forth by resolution of the city council adopted from time to time. The fee shall not exceed the city's reasonable cost to administer and manage the activities mandated by this article, and shall not include the city's cost of retrieving shopping carts, except as provided for in Business and Professions Code section 22435.7. Sec. 33-218. Plan approval or denial and penalties. (a) Upon this article becoming effective, all owners shall submit a shopping cart control plan in compliance with section 33-216 to the director. For the initial plans, the director shall establish a schedule for submittal of plans. The director shall give written notice to each owner of its deadline for submittal of a plan, provided that all plans must be submitted no later than March 1, 2007. The schedule shall provide at least 60 days from notice to submit a plan. The director may approve or deny the proposed plan and shall notify the owner of such decision. If approved, the shopping cart control plan shall be implemented by the owner no later than time specified in the approval, which shall not be thirty (30) days less than the date of the director's notice. (b) Notwithstanding the foregoing, the obligations imposed by this article in sections 33-213 and 33-214 shall be fully implemented no later than ninety (90) days from the effective date of this article. (c) Thereafter, each owner must amend or update its plan at the earlier of (1) any substantial modification of an owner's business or premises that would adversely affect an approved plan or (2) on the fifth (5th) anniversary of approval of its initial plan, and each fifth (5th) year thereafter. All new businesses established after January 1, 2007 must file a plan prior to issuance of a business license for that new business. (d) The director may deny a plan based upon any of the following grounds: (1) Implementation of the plan violates any provision of the building, zoning, health, safety, fire, police or other provision of this code or any county, state or federal law which substantially affects public health, welfare, or safety; (2) The plan fails to include all of the information required by this article; Ordinance No. NS-2725 Page 8 of 13