CALIFORNIA HISPANIC COMMISION ON ALCOCHOL & DRUG ABUSE 5 - 2006

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the community, stimulate their interest, and encourage individuals in need of our services to participate; and 3) We encourage walk-ins by directing our outreach workers to distribute carefully designed printed materials at community centers, shopp8ing malls, parks, recreational areas, and other places where youth tend to congregate. Brochures, posters, and buttons are also disseminated at these locations. Because our outreach workers are intimately familiar with the demographics of the targeted community, the existing agencies that serve youth, and the social world of the community, they are in an optimal position to conduct grassroots outreach efforts for this program as well. While we utilize print materials and mailings to youth-based organizations, our outreach workers also schedule appointments directly with school officials, heads of youth service eBOs, etc. and utilize person-to-person and group sessions to arrange referrals tour programs. According to several reports, these measures are among the most effective methods of delivering outreach services to community youth 1. Direct Mailings - CHCADA's database of service providers, faith institutions, schools, and other community organizations will be utilized to send out direct mailings. Special Print Materials - will be designed to inform youth and their parents/guardians about the program. We will also make these materials available to schools, youth programs, and other providers who serve youth. Figure 4 below summarizes specific strategies that will be included as part of the recruitment effort. Figure 4: RecruitmenUOutreach Strategies DIRECT OUTREACH WILL INCLUOE: . Visits to community centers, parks, Laundromats, markets, mini malls, street corners and other places frequented by youth in the City of Santa Ana; . Literature produced in English and Spanish will be distributed to families informing them about our services and/or inviting them to participate in informal focus groups about their lifestyles; and . During visits to our sites, youth and adults will gather for group discussions and workshops that offer an opportunity for "word-of-mouth" outreach about our program. OUR COMPREHENSIVE OUTREACH CAMPAIGN WILL CONSIST OF . Marketing to youth in the City of Santa Ana - Colorful flyers informing youth of our program services will be sent home with youth from schools in the area; . Marketing to adults and parents in order to excite an interest among the potential participants about the numerous activities - The Project Director may arrange to speak at convocations. Whenever possible, a "celebrity" artist (I.e., actor, musician, dancer, etc.) will accompany the Project Director; and . Marketinn to vouth and their families in the communitv in order to ensure oarticioation - 1 Friedman, Alfred S., et aI, op.cil., 1985 14