ROCKET SCIENCE MEDIA GROUP, INC. (2)

Home Browse Search

RUCKET�LAUNCH . � Rocket Launch Marketing & PR • 190 S. Glassell St. Suite 201, Orange CA 92866 MARKET1NG a PGG1_1G RELATIONS blastoff@rocketlaunchagency.com•(714)694-7190•w .rocketlaunchagency.com • To ensure the success of this program and make an impact, we recommend allocating a minimum advertising spend of $7,500 to support this project [specific channels to be detailed in advertising plan]. "Assumes ad spend to be paid directly by client. Placements are available through the agency at a nominal service fee. 2) Tet (Lunar New Year) Festival (PR Consultation, Strategy & Execution) = 39 hours o Consult with client to develop a proactive PR strategy that drives consumer media coverage supporting Tet Festival event, including focus including print/online and broadcast coverage in English, Vietnamese and Spanish -language media outlets. o Produce Electronic Press Kit (EPK) using curated content (existing event announcement release and past event images / video B-roll) and draft Media Alert highlighting the activities and attractions at the 2025 City of Santa Ana Tet Festival, encouraging media attendance and coverage. o Development of suggested media messages / interview talking points (as needed). o Provide local (SoCal) outreach to all relevant online/print and broadcast outlets. o Pitch local OC/LA broadcast TV media with the goal of securing at least one (1) live or taped TV segments (pre -event or morning of Jan. 25). o Agency attendance at event, to coordinate any onsite media attendance and capturing B-roll for post -event media outreach. o Ensure inclusion of the event an short -lead SoCal online event calendars. 3) Santa Ana Fun Run (PR Consultation, Strategy & Execution) = 38.5 hours o Consult with client to develop a 4-week ad campaign (Apr -May) to promote event participation. Strategic planning to include: o Plan to secure/negotiate media and media buying o Ad trafficking and monitoring o Ad creative development strategy o Likely to include an emphasis on digital advertising (specifically Meta and display) o Develop and refine target audiences for each paid advertising channel o Execution of ad placements, monitoring and adjusting as needed throughout campaign o Campaign reporting and onalytics • To ensure the success of this program and make an impact, we recommend allocating a minimum advertising spend of $7,500 to support this project [specific channels to be detailed in advertising plan]. "Assumes ad spend to be paid directly by client. Placements are available through the agency at a nominal service fee.