ROCKET SCIENCE MEDIA GROUP, INC. (2)

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RUCKETLAUNCU Z Rocket Launch Marketing & PR • 190 S. Glassell St. Suite 201, Orange CA 92866 MARKETING S PUBLIC RELATICN9 blastoff@rockeHaunchagency.com • (714) 694-7190 • www,rocketlaunchagena/.com 4) Account Services = (Supporting admin hours, agency meetings and recap) = 12 hours o Maintenance and implementation of strategic marketing plan. o Bi-weekly 30-minute status calls, starting in January 2025 (as needed) o Preparation of reporting materials and other administrative items. o Presentation of program recap materials AGENCY FEES & HARD COSTS The fees below reflect a recommended 6-month partnership (January — June 2025) to support the promotion of three (3) City of Santa Ana initiatives. Agency fees include the following services outlined in the above scope of work. • Marketing strategy development • Public relations support • Paid advertising strategy & execution • Account management & reporting • Client hard costs (covers the costs of PR software for media monitoring/database during program period, along with local travel expenses and related hard costs) Agency fee payment structure — Total project to be split among three (3) invoices: • Initial $9,500 payment (due at start of project) • Second invoice $7,730 (due March 30, 2025) • Third invoice $7,730 (balance due by June 30, 2025) o The agency SOW above is inclusive of all agency fees to support each listed initiative and represents a collective total of 128 agency hours (tracked at a standard rate of $195/hr). o This agency SOW is strictly limited to agency fees & related hard costs to support this scope, it is not inclusive of paid media / advertising placements. o Items needed outside the scope of this agreement will be negotiated separately or billed separately at a blended rate of $195/hour. o Any need to purchase licensed stock photos or video footage is out -of -scope. PAID MEDIA RECOMMENDATIONS: o To ensure the success of this program and make an impact in the local market, we recommend allocating a minimum advertising spend of $7,500 to support this project [specific channels to be detailed in advertising plan]. "Assumes ad spend to be paid directly by client. Placements are available through the agency at a nominal service fee.