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Mr. Jim Ross <br />November 20, 2002 <br />Page 4 of 14 <br />Ir <br />TASK <br />NO. TASK DESCRIPTION <br />Stakeholder Survey <br />EXHIBIT A <br />ioenary community leaders and stakeholders who reflect broad -based <br />perspectives related to assessment district benefits, challenges and equity <br />issues. Schedule individual meetings with up to 10 of those identified and <br />prepare a summary report highlighting the issues raised in the meetings. <br />Develop a telephone survey to gauge property owner understanding and <br />awareness of the City's existing assessment districts and to identify the level <br />of increase in assessments that property owners would be most likely to <br />support. The survey will also evaluate satisfaction with current levels of <br />service and identify those areas where property owners would like to see an <br />increase in services. The survey would consist of a 5 -7 minute telephone <br />interview with approximately 200 property owners within the City. The <br />results of the survey would be summarized and analyzed with a brief report <br />prepared for the City. The questionnaire would also be translated into <br />Spanish and bilingual interviewers would be available. <br />Develop key public information statements about the proposed financing <br />alternatives. Test these statements with focus groups and refine messages <br />based on focus group input. <br />Meet with City staff to review the findings regarding the likelihood of property <br />owners to support new assessments or special taxes. Based on this identify <br />the specific services to be included in any new special tax or assessment <br />proceeding. Review recommended services relative to other proposed fee <br />increases that may be competing for the same dollars. <br />Develop an outline for an appropriate public information program based on <br />the results of the research. This could include a public involvement <br />component that allows representatives of local business and community <br />groups to work with the City to help shape the way funds will be used and <br />how the assessment will be levied. Alternatively, it could include traditional <br />public information techniques, such as presentations to groups, direct mail <br />and media relations. <br />DELIVERABLES <br />Stakeholder Survey <br />Community <br />Perception Survey <br />Public Information <br />Program Outline <br />Berryman & Henigar <br />