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<br />we reserve that term for people visiting the store, regardless of whether they purchased anything). <br />While it is unknown how many visiting customers actually became transactions over the course of <br />the day, a comparison can be made during the eight hours of data collection on the study days. <br />Table 3 shows the number of visiting customers observed entering each store versus the number of <br />transactions recorded on an hour-by-hour basis for each store. These data shows that there is no <br />direct correlation between customers entering the store and transactions recorded at the cash <br />registers, though they generally track each other in a relative order of magnitude. Typically the <br />number of transactions is lower than potential customers overall, but sometimes the number of <br />transactions is higher in a specific hour. The former is due to some potential customers who do not <br />make a purchase, and the latter is due to customers arriving in one hour and not making their <br />purchase until a later hour. <br /> <br />Table 3 - Visitine: Customers versus Transactions <br /> Montebello Store Pomona Store <br /> October 1, 2005 October 8, 2005 <br />Hour of the Study Day Visiting Customers Visiting <br /> Transactions Customers Transactions <br /> Entering the Store. Enterina the Store. <br />8t09AM 133 60 89 112 <br />9t010AM 120 83 125 107 <br />10to 11 AM 125 81 107 96 <br />11 to 12 noon 83 77 121 90 <br />12to 1 PM 82 76 70 71 <br />1 t02PM 104 86 104 94 <br />2 to 3 PM 80 86 95 76 <br />3 to 4 PM 77 64 88 62 <br /> <br />*Exdudes children. Couples were counted as"1 customer." <br /> <br />Parking Study of Two Contractors Warehouse Stores - Final Report <br /> <br />Page 8 <br /> <br />A-16 <br /> <br />31A-34 <br />