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Schedule C <br />Content, Maintenance and Other System Specifications <br />A. Content: <br />1. Where appropriate to the venue, Screen may have capability for sound <br />transmission for emergency alerts only. All other content will not have sound. <br />2. As directed by City, content will provide City branding through the use of City <br />logo and corporate artwork. <br />3. CCN shall produce high quality, visually stimulating content which shall be made <br />available to City for, and capable of being used on, City's cable public access <br />Channel 3. <br />4. CCN shall provide design and production of film content four times a year. CCN <br />will produce eight 30-second programs per quarter, or thirty-two 30-second <br />programs per year. The City will determine program topics. The City and CCN <br />shall work cooperatively to finalize the outline for the content prior to filming. <br />The City understands that CCN's pricing under this Agreement requires <br />maximum cost efficiency, including shooting multiple 30-second programs at a <br />time, in order to obtain economies of scale and minimize cast and other <br />production costs. City shall work with CCN in designing content to <br />accommodate such requirements. <br />5. The City shall be able to make changes to System content quickly, for example to <br />respond to emergency incidents. Response time to be within 5 minutes of an <br />appropriate request following proof sign off during normal business hours. The <br />format and provision of emergency content to be mutually determined and agreed <br />by the City and CCN. The parties acknowledge that to comply with such time <br />requirements for emergency broadcasts, a standard form of emergency service <br />content must be agreed upon by the parties that can be quickly generated and <br />modified. <br />6. The CCN System is designed to provide the City with control over the content <br />loops and content changes. CCN shall provide initial training and ongoing <br />support to the City with respect to content and management. The City will have <br />Internet access to the CCN servers that control the distribution of content on each <br />screen in the System. CCN shall produce the 30 seconds spots, and the daily <br />news and weather updates as set forth herein, and shall provide the City with <br />access to and use of its library of public service announcements. The City shall <br />then designate certain of its personnel with the authority and responsibility for <br />remotely accessing the CCN servers, selecting the content for each loop and each <br />screen in the System, selecting the broadcast hours for each screen, and <br />subsequently updating the content loop and broadcast parameters on the System at <br />such intervals as desired by the City. <br />7. CCN shall have the ability to incorporate footage from existing City Channel 3 <br />programs into the System. The City shall be responsible for delivering such <br />content in the technical format designated by CCN and edited to permit such <br />content to be appropriately displayed without sound. <br />8. CCN shall provide daily updates to national, regional and local sews, weather and <br />sports. <br />10 <br />