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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />AUGUST 6, 2007 <br />TITLE: <br />AGREEMENT FOR EVENT MANAGEMENT <br />SERVICES FOR THE 2007 SEPTEMBER <br />FIESTAS <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />^ As Recommended <br />^ As Amended <br />^ Ordinance on 1~ Reading <br />^ Ordinance on 2nd Reading <br />^ Implementing Resolution <br />^ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Direct the City Attorney to prepare and authorize the City Manager and <br />the Clerk of the Council to negotiate and execute an Agreement with A11 <br />Access Entertainment to provide Event Management Services for the 2007 <br />September Fiesta to be named "Fiestas Patrias Santa Ana." <br />DISCUSSION <br />The September Fiesta Event has been a positive community event supported <br />by the downtown businesses for the past nineteen years. Last year, over <br />200,000 people attended the event. This year, the City received several <br />permit applications from a number of "downtown" Santa Ana community <br />groups to host the event. City staff has been working with these groups <br />to help facilitate consensus as to sponsorship of the event. Despite a <br />common desire to have this year's event go forward, the downtown business <br />community was unable to reach agreement regarding the lead host <br />organization. As a result, these groups have requested that the City <br />host the September Fiesta. <br />In recognizing the great value of this event for the downtown business <br />community and the surrounding neighborhoods and with only six weeks <br />remaining before the event weekend, City staff is recommending that the <br />City host the September Fiesta this year and secure the services of All <br />Access Entertainment to act as the Event Manager. The Event Manager will <br />be responsible for providing all the necessary equipment, stages, <br />electricity, carnival rides, vendor booths, and insurance for the event. <br />All Access Entertainment has provided exceptional event management <br />services for this event in previous years. <br />25E-1 <br />