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2. Exclusions <br />This insurance does not apply to <br />a. Knowing Violation Of Rights Of Another <br />"Personal and advertising injury" arising out of an <br />offense committed by. at the direction or with the <br />consent or acquiescence of the insured with the <br />expectation of inflicting "personal and acverbsing <br />injury' <br />b. Material Published With Knowledge Of Falsity <br />"Personal and advertising injury" arising out of oral <br />written or electronic publication of material. if done <br />by or at the direction of the insured with knowiedge <br />of its falsity <br />c. Material Published Prior To Policy Period <br />"Personal and advertising injury" arising out of oral, <br />written or electronic publication of material whose <br />first publication took place before the beginning of <br />the policy period <br />d. Criminal Acts <br />"Personal and advertising injury" arising out of a <br />criminal act committed by or at the direction of the <br />insured <br />e. Contractual Liability <br />'Personal and advertising injury' for which the <br />insured has assumed liability in a contract or <br />agreement. This exclusion does not apply to liability <br />for damages that the insured would have in the <br />absence of the contract or agreement. <br />f. Breach Of Contract <br />"Personal and advertising injury" arising out of a <br />oreach of contract, except an implied contract to use <br />anthers "advertising idea" in your "advertisement ". <br />g. Quality Or Performance Of Goods — Failure To <br />Conform To Statements <br />"Personal and advertising injury" arising out of the <br />failure of goods, products or services to conform <br />with any statement of quality or performance made <br />in your "advertisement ". <br />h. Wrong Description Of Prices <br />"Personal and advertising injury" arising out of the <br />wrong description of the price of goods, products or <br />services <br />i. Infringement Of Intellectual Property Rights <br />"Personal and advertising injury" arising out of any <br />violation of any intellectual property rights such as <br />copyright, patent, trademark, trade name, trade <br />secret, service mark or other designation of origin <br />or authenticity. <br />However this exclusion does not apply to <br />infringement, in your "advertisement". of. <br />(1) Copyright: <br />Page 6 of 18 <br />(2) Slogan. unless the slogan is also a trademark <br />trade name, service mark or other Jesignalioc <br />of origin or authenticity, or <br />(3) Title of any literary or artistic work <br />j. Insureds In Media And Inter wt Type <br />Businesses <br />"Personal and advertising injury" committed! by an <br />insured whose business is <br />(1) Advertising, broadcasting, publshing of <br />telecasting <br />(2) Designing or determining content o web sites <br />for others, or <br />(3) An Internet search, access ccntent or service <br />provider <br />However this exclusion does not <br />apply to <br />Paragraphs 17.a., b. and c. of "personal <br />and <br />advertising injury" under the Definitions <br />ection <br />For the purposes of this exclusion, <br />acing an <br />"advertisement" for or linking to others <br />your wet) <br />site, by itself, is not considered the <br />usiness of <br />advertising. broadcasting. publishing or t <br />IecaSting. <br />k. Electronic Chatroorns Or Bulletin So <br />s <br />"Personal <br />scape of <br />and advertising injury" arisin <br />out of sin <br />electronic chatroom or bulletin board <br />e'!itisured <br />hosts, owns. or over which the insure <br />exercises <br />control. <br />or <br />I. Unauthorized Use Of Another's <br />acne Or <br />Product <br />remove, <br />"Personal and advertising injury" arising <br />out of the <br />unauthorized use of another's name or <br />product in <br />your e-mail address, domain name or ff <br />etatags, or <br />any other similar tactics to mislead <br />anather's <br />potential customers. <br />m. Pollution <br />"Personal and advertising injury" arising <br />out of the <br />actual, alleged or threatened discharge <br />dispersal, <br />seepage. migration, release or e <br />scape of <br />"pollutants" at any time. <br />n. Pollution - Related <br />Any loss, cost or expense arising out of i <br />ny: <br />(1) Request, demand, order or statutory <br />or <br />regulatory requirement that any <br />nsured or <br />others test for, monitor. clean up, <br />remove, <br />contain, treat, detoxify or neutralize <br />or In arty <br />way respond to, or assess the <br />effedts of, <br />"pollutants ": or <br />(2) Claim or suit by or on oehalf of a governrental <br />authorlty for damages because of <br />iesling for, <br />monitoring, cleaning up, removing, <br />containing, <br />treating, detoxifying or neutralizing, <br />or in any <br />way responding to, or assessing th <br />effects of, <br />"pollutants" <br />HG 7 01 06 05 <br />