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other local newspapers. They do not have an Orange County office or assignment desk, but from a regional perspective, can serve as a strong advocate from the editorial side and have an impact on local Latino stakeholders and elected officials. · The Nguoi Viet News is extensively read and is a "must" in outreaching to the city's Vietnamese community. The N guoi Viet News can be utilized to distribute information, for the placement of stories, and to buy inexpensive ad space. Verches Associates has worked with its editor and the staff in developing content and ad placement. 2. Other individuals or groups of individuals that serve as key stakeholders or represent key stakeholder agencies, businesses, or organizations in Santa Ana and the surrounding area. There are a substantial number of key individuals and organizations that possess a sphere of influence in the City of Santa Ana. The city may already have a strong relationship with many of these key stakeholders but the additional relationship with Verches Associates can be of substantial benefit given the impacts of the project and the value added that needs to be achieved; -Communications and consensus building channeled through existing - relationships often tend to flow more efficiently and expediently. Those identified in this section are significant but only a partial list of key stakeholders that can be directly accessed should there be a problem, issue, or concern that needs immediate attention. · County of Orange PublicW orks Agency Verches Associates has worked with Ignacio Ochoa, Director of Public Works and his office on other projects in the county. Mr. Ochoa and his office can he of great benefit to the project should there be issues related to other public works projects or related work in the area. · Orange County Transportation Authority (OCTA) The Santa Ana street improvement project is focused on the residential streets in Santa Ana, but it may have some impact on bus routes and other commuter services. Mr. Paul Taylor, deputy CEO, served as a transportation consultant prior to working for OCT A, and worked with Verches Associates on a number of transportation projects throughout Southern California. Mr. Taylor and OCTA could lend strong support to the project and be of significant assistance should there be an issue concerning their system or rider-ship.