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A\ <br />ARELLANtO► - ASSOCIATES <br />A\ <br />Years of Experience: 19 years <br />Education <br />Bachelor of Science in Public Administration, University of Southern California, 1985 <br />Master in Public Policy, John F. Kennedy School of Government, Harvard University,1990 <br />Ka Qualifications <br />Genoveva L. Arellano is a consulting professional in community outreach, communications, public policy, urban planning, <br />market research and economic development. She has particular expertise in managing large, mufti -jurisdictional projects, and <br />specializes in the transportation, housing and economic development fields. Ms. Arellano has focused upon serving a diverse <br />set of Southern California communities and building her business as public consultation professionals. Ms. Arellano's key <br />qualifications include: project management, consensus -building, public meeting facilitation, research and writing, data <br />analysis and strategic planning. Additionally, Ms. Arellano utilizes her bilingual skills and familiarity with the Latino community <br />for programs that are geared for Spanish-speaking communities. Ms. Arellano is the principal and owner of Arellano <br />Associates (AA), which she established in 1994 to provide professional services to the public and private sectors bridging the <br />gap between public programs and the communities they serve. <br />Relevant Experience <br />Ms. Arellano has served as a Project Manager, Assistant Project Manager and Task Leader on a number of projects between <br />1990 to the present, including the following select projects: <br />CommunityOtfta6 d PublicFad/itahbn Programs <br />• 2001 Regional Transportation Plan Public Participation and Outreach Program, Southern California Association of <br />Governments <br />• Alameda Corridor -East Public Outreach Program, Alameda Corridor -East Construction Authority <br />• Alvarado Street Improvement Project, Community Redevelopment Agency, City of Los Angeles <br />• Antelope -Pardee Transmission Project, California Public Utilities Commission <br />• Baldwin Park General Plan Update, City of Baldwin Park <br />• Business Marketing Plan, City of Pomona <br />• Carson Street Mixed Used District, City of Carson <br />• Central/East/Northeast Los Angeles Transit Restructuring Study, LADOT <br />• Cesar Chavez Avenue Streetscape Beautification Project, County of Los Angeles, Community Development Commission <br />• Chino -Ontario Community Plan, Southern Califomia Association of Governments <br />• Congestion Management Plan Nexus Study, Los Angeles County Metropolitan Transportation Authority <br />• High -Speed Rail Public Education Program, California High -Speed Rail Authority <br />• Huntington Beach Modernization Project, California Energy Commission <br />• 1-15 Comprehensive Study, Southern California Association of Governments <br />• 1-215 Bi-County Improvement Study, San Bernardino Associated of Governments <br />• 1-405 Freeway HOV Improvement Project, Caltrans District 7 <br />• La Puente General Plan Update, City of La Puente <br />• Los Angeles "Watch The Road" Traffic Safety Campaign, Operation Traffix, City of Los Angeles, Department of <br />Transportation <br />• Los Angeles County Fair 2005, Los Angeles County Fair Association <br />• Los Angeles Unified School District New School Construction — Program EIR <br />• MagLev Public Outreach Program, Southern California Association of Governments <br />• Mission Blvd. Streetscape Improvement Program, City of Pomona <br />• Montebello General Plan Update, City of Montebello <br />0 Monterey Park General Plan Update, City of Monterey Park <br />