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<br />ARELLANtO► - ASSOCIATES
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<br />Years of Experience: 19 years
<br />Education
<br />Bachelor of Science in Public Administration, University of Southern California, 1985
<br />Master in Public Policy, John F. Kennedy School of Government, Harvard University,1990
<br />Ka Qualifications
<br />Genoveva L. Arellano is a consulting professional in community outreach, communications, public policy, urban planning,
<br />market research and economic development. She has particular expertise in managing large, mufti -jurisdictional projects, and
<br />specializes in the transportation, housing and economic development fields. Ms. Arellano has focused upon serving a diverse
<br />set of Southern California communities and building her business as public consultation professionals. Ms. Arellano's key
<br />qualifications include: project management, consensus -building, public meeting facilitation, research and writing, data
<br />analysis and strategic planning. Additionally, Ms. Arellano utilizes her bilingual skills and familiarity with the Latino community
<br />for programs that are geared for Spanish-speaking communities. Ms. Arellano is the principal and owner of Arellano
<br />Associates (AA), which she established in 1994 to provide professional services to the public and private sectors bridging the
<br />gap between public programs and the communities they serve.
<br />Relevant Experience
<br />Ms. Arellano has served as a Project Manager, Assistant Project Manager and Task Leader on a number of projects between
<br />1990 to the present, including the following select projects:
<br />CommunityOtfta6 d PublicFad/itahbn Programs
<br />• 2001 Regional Transportation Plan Public Participation and Outreach Program, Southern California Association of
<br />Governments
<br />• Alameda Corridor -East Public Outreach Program, Alameda Corridor -East Construction Authority
<br />• Alvarado Street Improvement Project, Community Redevelopment Agency, City of Los Angeles
<br />• Antelope -Pardee Transmission Project, California Public Utilities Commission
<br />• Baldwin Park General Plan Update, City of Baldwin Park
<br />• Business Marketing Plan, City of Pomona
<br />• Carson Street Mixed Used District, City of Carson
<br />• Central/East/Northeast Los Angeles Transit Restructuring Study, LADOT
<br />• Cesar Chavez Avenue Streetscape Beautification Project, County of Los Angeles, Community Development Commission
<br />• Chino -Ontario Community Plan, Southern Califomia Association of Governments
<br />• Congestion Management Plan Nexus Study, Los Angeles County Metropolitan Transportation Authority
<br />• High -Speed Rail Public Education Program, California High -Speed Rail Authority
<br />• Huntington Beach Modernization Project, California Energy Commission
<br />• 1-15 Comprehensive Study, Southern California Association of Governments
<br />• 1-215 Bi-County Improvement Study, San Bernardino Associated of Governments
<br />• 1-405 Freeway HOV Improvement Project, Caltrans District 7
<br />• La Puente General Plan Update, City of La Puente
<br />• Los Angeles "Watch The Road" Traffic Safety Campaign, Operation Traffix, City of Los Angeles, Department of
<br />Transportation
<br />• Los Angeles County Fair 2005, Los Angeles County Fair Association
<br />• Los Angeles Unified School District New School Construction — Program EIR
<br />• MagLev Public Outreach Program, Southern California Association of Governments
<br />• Mission Blvd. Streetscape Improvement Program, City of Pomona
<br />• Montebello General Plan Update, City of Montebello
<br />0 Monterey Park General Plan Update, City of Monterey Park
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