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November 27, 2007 <br />Page 6 <br />City of Santa Ana <br />The approval of this map would insure not only the continued success of this <br />property and its business, it would also allow for more capitol investments to take <br />place through property acquisition and substantial interior improvements <br />increasing the tax base substantially. <br />Policy 5.3 "Strive to simplify development permit requirements, and assist businesses <br />with permit processing". <br />The process that we are currently in surely fails to meet this policy. Approval at <br />this point would further this policy and goal simplifying the permit process. <br />While it is never our wish to be presenting arguments such as this that are contradictory <br />to city staff, we feel as though this issue is critical to the success of this project and to <br />further the goals and policies of this city. <br />Over the last seven years, Red Mountain has been a leader in the re-development of this <br />site along with multiple other properties within the city and we feel that our track record <br />of success speaks for itself. In this instance, the approval of this request will ensure that <br />this building remains occupied and maintained long into the future. Therefore we are <br />asking for you make findings necessary for approval. <br />We respectfully request that the Planning Commission overturn the Zoning <br />Administrator's denial. <br />Respectfully, <br />RED MOUNTAIN RETAIL GROUP, INC. <br />~-_ <br />Eric A. Nelson <br />Vice President <br />Entitlements <br />Cc; Bill Apple -City of Santa Ana <br />Vince Fregoso -City of Santa Ana <br />Kathy O'Conner-Phelps - Sr. Entitlements Manager <br />Carl Roude, Esq. -Vice President /General Counsel <br />Pat Murphy -Partner <br />File <br />1234 East Seventeenth Street, Santa Ana, CA 92701 <br />32A-18 <br />