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MINUTES OF THE REGULAR MEETING <br />OF THE CITY COUNCIL COMMITTEE ON <br />PARKS, RECREATION, EDUCATION AND YOUTH <br />CALL TO ORDER <br />JANUARY 9, 2008 <br />The meeting convened at 5:39 p.m. in the City Hall, Room 831, 20 Civic Center Plaza, Santa <br />Ana, California. <br />ATTENDANCE <br />Council members Present Michele Martinez (Chair), Vincent Sarmiento and Sal Tinajero <br />Councilmember(s) Absent: None <br />Staff Present: Cathy Standiford, Assistant City Manager; Gerardo Mouet, <br />Executive Director; Jose Sandoval, Assistant City Attorney; <br />Ron Ono, Administrative Services Manager; Ron Glazier, SA <br />Zoo Director; Alma Flores, Sr. Management Assistant; Hiram <br />Uribe, Graphics Designer <br />Public Present <br />Steve McGuigan, Kathy Decker <br />APPROVAL OF MINUTES <br />Minutes of November 7, 2007 Regular meeting and November 21, 2007 Special <br />meeting approved as presented <br />2. SANTA ANA ZOO MARKETING <br />Staff presented a power point report on the Santa Ana Zoo Marketing Strategy. Zoo <br />attendance and revenue realities, Zoo strengths, weaknesses, opportunities, and threats will <br />be reviewed through this analysis. The strategy will also review the existing partnership <br />marketing approach and how it can be enhanced. Currently, the peak seasons are spring <br />and summer; topping 3,000 attendances per day. One of the marketing goals will be to <br />increase the non-peak season of fall and winter and weekday afternoons. The physical <br />limitation to increasing attendance will be the parking challenge. <br />With the current improvements and events, the Zoo is approximately 45 percent self <br />sufficient. The Zoo is centrally located with great freeway access, the only AZA accredited <br />Zoo in Orange County, strong FOSAZ support, many recent improvements and rides along <br />with reasonably admission prices. Concerns would include: not enough public awareness, <br />limited parking, Zoo not fully developed, existing exhibits needing renovation, need for <br />additional larger and exciting animal exhibits, improving the rundown appearance <br />surrounding the outside of the Zoo, the need to provide other attractions or services outside <br />the Zoo that compliment the Zoo. <br />PREY Regular Meeting -MINUTES 1 January 9, 2008 <br />