01/09/08 - Laserfiche WebLink

Home Browse Search

There are still many opportunities for the Zoo. The adjacent properties (Elk's property) can be developed as a destination place with sufficient parking to enhance the Zoo, there is potential to raise funds in Orange County, new exhibits and rides are being planned, increase the concept of a Neotropic Zoo, develop a regional reputation and destination place for the Zoo. Marketing will also focus on cultural, arts, music and food festivals of South and Central America and Southern Mexico, development of a condor icon and marquee, signage/banners and cross marketing opportunities with other cultural and entertainment improvements. On January 30, 2008 the SA Zoo will be hosting an all-day charette to brainstorm refinement of the Zoo Master Plan. Councilmember Sarmiento stated the Zoo is an asset and needs to be taken to another level. City has other improvements, such as the Bower's Museum and Discovery Science Center that has improved their marketing and visibility. We need to partner with sponsors to install a marquee, improve visibility and parking. Councilmember Tinajero indicated we need to have the city focus on this jewel and provide improvements to re-energize visibility and marketing for the Zoo and to encourage other developments, such as restaurants around the Zoo. Councilmember Martinez indicated we should use the Zoo for more city, business, and community events. The Saddleback Hotel should be developed into a mixed use development that will enhance and support the Zoo activities. Discussion ensued. RECOMMENDED ACTION: 1) Check with Community Development on what it will take to purchase the Elks property. 2) Look into improvements on First Street -image, landscaping and signage. 3) Look into street signage and banners. 4) Look into animal cut-outs on the First Street fence. 5) Identify funding or methods to pave the dirt lot. 6) Look into a possible Zoo gateway at Elk Lane (similar to Jurassic Park). 7) Look into partnership/sponsorship to install marquee. 3. SUMMER PROGRAM Staff presented a summary of the 2007 Summer Program. The Parks, Recreation and Community Services Agency provided services to over 38,082 youth this past summer, due to schools going back to a traditional cycle. Programs included Summer Day Camp, Free Lunch and Snack Program, Catalina Island Campout, Youth Sports, Aquatics Program, Leisure Classes, Project P.R.I.D.E, McFadden Learning and Technology Center Program, Read and Create Program, Youth Commission, Independence Day Celebration, Madison Park/PE Bike Trail Adopt-A-Park, and Madison Walk-A-Thon and Faire. RECOMMENDED ACTION: Connect with Santa Ana College to use their pool and campus for summer programs. PREY Regular Meeting -MINUTES 2 January 9, 2008