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Task 1: Amuseme-ttlTheme Park Market Assessment Evaluation of Comparable Developments and Existing Competition Attractions similaz to or competitive with the proposed theme park for entertainment spending will be evaluated in terms of offerings, market segments captured, and price points. Where data is available, annual patronage and operating and fmancial performance of these attractions will be assessed. Existing attractions in the greater market region will be assessed in terms of offerings, proximity to local populations, relative attractiveness, and potential competitive or complementary effects on the proposed theme pazk. These venues will be illustrated graphically on the mazket azeas map, to be followed by a qualitative discussion of the relative attractiveness of each to the regional population. Market Segmentation Analysis Resident Market The size and demographics of the area population will be evaluated in terms of drive time contours from the proposed site. These mazket areas (primary, secondary, tertiary, etc.) will be determined using our GIS capabilities coupled with data obtained from local transportation departments, and will extend to azeas with a drive time of three hours or less. These market azeas will then be demonstrated graphically on a map and the population within each will be evaluated in terms of total numbers, household incomes, and age composition. The end result of this task will be a qualitative and quantitative discussion of the potential local and regional support for the proposed development. Leisure Visitor Market Universal Studios and Disneyland in Anaheim dominate the leisure visitor industry in the azea. We will obtain visitation statistics for each of these attractions and determine trends over time. In addition, we will also look at the broader existing tourist mazket and will evaluate it on a number of levels, including: numbers of nonresident visitors, seasonality, purpose of visit, demographics of visitors, average length of stay, and expenditure patterns. Where applicable, trends in tourism will be evaluated and future projections made. The Innovation Group will review the City's Master Plan for IntemationalWest and the vazious components especially the proposed development of 1,740 hotel rooms to determine what additional theme pazk visitation could be generated from this development. The first major element of the Master Plan is a hotel district at the north end, beginning at Chapman Avenue. This gateway into InternationalWest from the north already features eight hotels totaling 2,500 rooms, with aseven-story, 288-room Sheraton Hotel scheduled for completion in 2008. The Sheraton Hotel, developed by Kam Sang Company, is being built adjacent to the Crowne Plaza Resort and the Marriott Suites, just 400 N. Peters St.. Suite ?O6 Ne~i~ Orleans, LA 70130 Ph: 504.523.0888 Pa~:504.523.0899 ~~+u . [het nuovati on eroup.com