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south of Chapman Avenue on Hazbor Boulevazd. Six of the eight existing hotels in the district have been completed since the inception of the InternationalWest concept in 2001. The end result of this task will be a qualitative and quantitative discussion of the potential tourist support for the proposed development with a discussion of the likelihood of capturing visits from the existing visitation base to the two theme pazks. Meetings Market In addition to existing and potential leisure visitors, the pazk is expected to have an orientation towazd capturing a portion of the convention mazket attracted to the Anaheim Convention Center and to the existing and additional meeting space planned for the mixed-use InternationalWest development The meetings mazket will be assessed both on a historical trends basis as well as a future projection based on the facilities currently under development, in the planning stages or in the planning stages. The meetings mazket will be evaluated based on: numbers of attendees by segment (i.e., corporate, associations, SMERF), demographics of attendees, average length of stay, and expenditure patterns. The end result of this task will be a qualitative and quantitative discussion of the potential meeting support for the proposed development. Attendance Estimation Utilizing data compiled in eazlier tasks, The Innovation Group will project attendance at the proposed theme park for the first ten yeazs of operation. Visitation to the pazk will be assessed for all mazket segments to form a total attendance projection. This projection will be done in consideration of expected operating season as determined in discussion with the client and proposed operator. For the local mazket segments, attendance estimates will be developed based on azea demographics and rates of attendance observed in similar mazkets for similaz attractions. The result will be a projection of total visitation by mazket segment. For the leisure visitor and meetings mazkets, appropriate capture rates will be developed based on demographics and rates of attendance observed in similaz mazkets for similaz attractions. The result will be a projection of total visitation by the visitor mazkets. Once visitation patterns have been developed for the first full year of operation, future trends in local population growth and growth in tourism will be evaluated. These evaluations, and data gathered on changing mazket factors will form the basis of future- yeaz visitation growth estimates. Attendance will then be projected for aten-yeaz period. 400 N. Peters St.. Suite?06 Ne~~~ Orleans, LA 70130 Ph:504.i23.0888 Fax:~04.623.0899 www.tltei nnovationeroup.com