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Task 1. EVENT MANAGEMENT AND PRODUCTION SERVICES
<br />A. Event Management
<br />ARAS has managed and produced successful events in Los Angeles, Pasadena, Inglewood, Whittier,
<br />and Long Beach that range from intimate VIP receptions for one hundred guests, cultural music
<br />festivals of more than 15,000 attendees, concerts in the park, to community at -large events with over
<br />35,000 attendees. Our Event Management and Production Division has grown organically due to
<br />various event concepts such as Cinco de Mayo at the Rose Bowl in Pasadena, Dia de los Muertos
<br />Cultural Festival in Inglewood, Memorial Day Observance at Rose Hills Park Cemetery in Whittier,
<br />Angel Awards Gala for the Catholic Association of Latino Leaders (LA Archdiocese), Green Port Fair,
<br />Grand Parade Dia de los Muertos and Arte y Ofrendas Festival in Long Beach.
<br />ARAS has the experience and capability to provide event conceptualization, branding, and
<br />management services to produce live events. A Project Manager is assigned to be the key liaison for
<br />the project, establishing and maintaining transparent communications with the City of Santa Ana,
<br />contractors, community, vendors, and entertainment.
<br />B. Production Services
<br />The ARAS team has experience in producing a wide range of events to include corporate galas,
<br />concerts in the park, golf tournaments, community at -large events and festivals with broad access to
<br />a wide range of music genres due to established relationships with entertainment agencies, music
<br />promoters, concert promoters, production studios, and media channels. ARAS has a unique
<br />advantage due to its long-term relationships to bring world -class talent entertainment with R & B,
<br />Jazz, Tropical, Mariachi, Nortena, Banda, Ranchera, Rock en Espanol, to Grammy Award winners and
<br />local groups and performers.
<br />From graphic design, marketing, promotion, event vendors, entertainment acquisition, the
<br />production team is flexible and aware to identify potential issues to mitigate during the pre-
<br />production process. An on -site production team manages load -in, set-up and tear down, providing
<br />logistical support throughout the event.
<br />CORE COMPETENCIES
<br />Event Management Experienced Project Manager to oversee and maintain open
<br />communications, function as the liaison with entertainment,
<br />vendors, while managing an approved budget aligned with a
<br />production timeline to lead to the execution of the event
<br />production.
<br />Production Pre -production starts with public safety as the groundwork
<br />required to proceed with the site preparation. Thorough planning
<br />brings the theme's visual conceptualization, sound, lighting,
<br />signage, experiential experience, program, and the right
<br />entertainment for an enjoyable event.
<br />Production Team Experienced staff that pivots as needed to mitigate issues,
<br />troubleshoot on the spot, and continue to move forward for a
<br />successful event. The project manager and the team lead have
<br />31Page-RFP-24-102 Entertainment Promoter Proposal ARAS
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