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Item 16 - Agreements for Entertainment Promoter for City Special Events
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Item 16 - Agreements for Entertainment Promoter for City Special Events
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4/14/2025 9:42:25 AM
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Agenda Packet
Agency
Parks, Recreation, & Community Services
Item #
16
Date
4/15/2025
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members to be assigned to the project. In addition, ARAS has a database of temporary staff that are <br />hired for the day -of -the -event production and can range in size based on the event's needs. ARAS <br />office is located at: <br />6608 Gretna Avenue <br />Whittier, CA 90606 <br />Gabriela Barbarena will be the Project Manager for the City of Santa Ana contract and will be the <br />primary contact. <br />SELECT PORTFOLIO <br />Cinco de Mayo at the Rose Bowl Commemorated the Rose Bowl Stadium's Centennial <br />celebration in 2022. 5K Walk/Run, live entertainment, youth <br />Pasadena soccer championships, special behind the scenes VIP tours, <br />and marketplace. Produced event with live entertainment, <br />program, VIP reception, and media relations. The event <br />garnered media coverage from ABC7, NBC, Telemundo, <br />Pasadena Now, and Univision. The event attendance was over <br />15,000. <br />Green Port Fair Highlighted the Port's environmental initiatives, and goal to <br />become the world's first zero emissions port. Zero emission <br />Long Beach equipment displays, harbor tours, live music, food court, beer <br />and wine garden, and children's train rides. A photography <br />wall with the Port's history, program featured the port's <br />initiatives and career opportunities to include interactive <br />booths staffed by the Port. Produced live event with <br />entertainment, activities, and the program. The event drew <br />local media coverage and an attendance of over 6,500. <br />3'd Annual Grand Parade Dia de Celebration of Dia de los Muertos in the City of Long Beach <br />los Muertos & conceptualized by the agency. The celebration started with a <br />Arte y Ofrendas Festival parade production in the morning that was livestreamed by <br />ABC7 digital channels to include Fire TV, Roku, Apple TV, and <br />Long Beach Google TV and continued with the festival that ended at <br />10pm. The festival had local groups and performers, featured <br />El Dasa as part of the entertainment line-up, VIP area, <br />children's area, mercado, food court, and tequila tasting area. <br />The parade had over 9,500 spectators and was a special <br />broadcast the next day on Estrella TV. The 2-day festival had <br />over 15,000 attendees. <br />Memorial Day Observance ARAS has produced the annual event at the largest cemetery <br />Whittier in the US for the past 8 years. Partner with local museum, <br />armed forces for formal military honors, military vehicle <br />display, remembrance tree, media relations, live <br />performance, elected officials participate in the program. <br />Receives media coverage and attended by over 1,500. <br />71Page-RFP-24-1 02 Entertainment Promoter Proposal ARAS <br />
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