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FIRM and TEAM EXPERIENCE
<br />ARAS Enterprises, Inc. (ARAS) is a woman -owned, Small Business Enterprise that started in 2006 as an
<br />S Corporation providing multicultural marketing and advertising services. Our core values are defined
<br />by purpose, integrity, quality, and our emphasis on building long-term relationships.
<br />In 2011, ARAS launched the event management and production division, providing creative
<br />conceptualization, event management coupled with marketing and promotion services. The
<br />production services division now comprises more than 90% of the agency services.
<br />We believe in collaborating with local vendors as part of our work in the community. We start our
<br />outreach to local businesses to introduce our agency and foster relationships by joining the local
<br />chambers, contact community -based organizations and key community stakeholders. We have a
<br />robust database of vetted vendors from our years in production and will bring to the project, as
<br />needed for optimal event outcomes. We procure decor, props, food, beverage, security, audio/visual
<br />crew, stage, utility equipment rentals, lighting, VIP cabanas, tents, etc., and entertainment for a
<br />memorable experience.
<br />For 13 years, our agency has provided successful event management and production with an
<br />experienced team. We assign a project manager to be the main contact for each project and provide
<br />oversight of an internal team to support the project needs. We develop creative visuals for digital and
<br />press ready collateral materials and have the capacity to print marketing collateral materials. We
<br />have expertise in integrated marketing campaigns, promotions and offer art direction for creative
<br />elements to enhance an event production.
<br />We are a resolute team with more than 100 years of collective experience providing art direction,
<br />decor, production, and are flexible in managing the process within approved budgets. Experienced in
<br />all aspects of event management and production to include event load -in, set up, vendor schedules,
<br />logistical support to ensure schedule is aligned and the program participants/speakers are ready for
<br />the day of the event. Our process includes a production logistic schedule that contains key
<br />information such as venue directions, parking instructions, and day -of -event program. A Run of Show
<br />is created with the production's vendor schedules, suppliers, equipment load -in, set-up and tear
<br />down coordination. The Program Run of Show contains the entertainment schedule for the back of
<br />the house tech crew and the stage manager to "call" a show and manage the program that stays
<br />within the production schedule and program timeline.
<br />ARAS has full-scale production capacity with experience in procuring event vendors to support
<br />production needs and to acquire talent from local groups and performers to large-scale event
<br />entertainment. We access a broad range of music genre artists due to our long-term relationships
<br />with music and concert promoters, and studio partners to bring world -class talent entertainment that
<br />includes Mariachi, Nortena, Banda, Ranchera, Rock en Espanol, to Grammy Award winners. An
<br />example is the relationship with the LA RAMS has resulted in featuring Mariachi RAMS in our
<br />productions.
<br />A team of ten employees is ARAS' base with a diverse skill set including graphic design, marketing,
<br />copywriting, media relations, community outreach, administrative, production and event
<br />management experience. For the City of Santa Ana project, we anticipate a total of five team
<br />61Page-RFP-24-102 Entertainment Promoter Proposal ARA
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