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Crystal Torres - Chief Operations Officer/ Marketing & Production Executive <br />Over 18 years of executive leadership experience with outstanding success in <br />leading marketing strategies and development of sponsorship opportunities for <br />projects. <br />Ms. Torres provides oversight of projects and campaigns leading the formation of strategic alliances <br />with nonprofit organizations and community stakeholders. Ms. Torres oversees corporate Gala <br />Fundraisers, Golf Tournaments, and at -large community events to connect brands with the target <br />audience. <br />Ms. Torres leads the event management division and oversees VIP receptions and Galas to create <br />alliances for fundraising opportunities. Lead executive for the creation of the Cinco de Mayo at the <br />Rose Bowl, in Pasadena as part of the Rose Bowl Stadium Centennial celebration. One of the <br />cornerstones of the event was to identify sponsors and create alliances for the project coupled with a <br />community outreach strategy to foster relationships to garner support and partnerships for the <br />project. The event garnered more than 15,000 attendees, held a VIP reception for city officials, <br />sponsors and VIP guests and received local and national media coverage. <br />Professional Engagement <br />• Board Member —Tri-City ROP Foundation <br />• Member— Los Angeles Latino Chamber of Commerce <br />• Member — Hispanic Public Relations Association <br />Education <br />• Master of Science, Leadership and Management, University of La Verne <br />■ Master of Science, Business Administration/emphasis in Marketing University of La Verne <br />• Bachelor of Science, Organizational Management, University of La Verne <br />• Graduate - Stanford Latino Entrepreneur Initiative Fellows Program Stanford University <br />Brand Experience <br />• Rose Bowl Stadium <br />• Pasadena Tournament of Roses <br />■ Rose Hills Memorial Park <br />• California Council on Economic Education <br />■ Lucille & Edward Roybal Foundation <br />• Port of Long Beach <br />• Museum of Latin American Art <br />• Providence - St. Joseph Foundation <br />• Catholic Association of Latino Leaders <br />• Arte y Ofrendas Festival <br />91Page-RFP-24-102 Entertainment Promoter Proposal C <br />