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Catalina Sanchez - Marketing & Event Outreach Coordinator <br />Ms. Sanchez has more than 10 years of experience in managing event marketing and <br />outreach. Ms. Sanchez has led the development and implementation of marketing <br />strategies to increase a brand's footprint and maximize exposure and visibility of <br />events produced and managed by ARAS. <br />Ms. Sanchez is an experienced professional overseeing marketing and outreach to foster relationships <br />with community stakeholders, business community and community -based organizations. She <br />monitors marketing campaigns to link new relationships using social media and digital tactics. <br />Consistently monitoring so the social media team can adjust campaigns to ensure messaging tactics <br />stay on track to reach the desired outcomes. Ms. Sanchez collaborates with the creative team on <br />brand campaigns and ensures design and focused -driven copy are aligned to expand a brand's <br />footprint. <br />On -site team member to coordinate any community participation and provide staff support <br />overseeing social media posting for the day of the event. <br />Education <br />• Bachelor of Arts Degree, Business Administration and Marketing, California State University <br />Dominguez Hills <br />Brand Experience <br />• Rose Bowl Stadium <br />■ Museum of Latin American Art <br />■ Affordable Housing Management <br />Association - Pacific Southwest <br />• California Council on Economic <br />Education <br />• Rose Hills Memorial Park <br />• Pasadena Unified School District <br />• Braille Institute <br />• Inglewood Park Cemetery <br />• Latino Equality Alliance <br />• Arte y Ofrendas Festival <br />11lPage-RFP-24-102 Entertainment Promoter Proposal /-V As <br />