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25E - AGMT - WEB-SITE AND PROMO COMMUNICATIONS
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03/02/2009
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25E - AGMT - WEB-SITE AND PROMO COMMUNICATIONS
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Last modified
1/3/2012 4:22:58 PM
Creation date
2/24/2009 3:29:52 PM
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City Clerk
Doc Type
Agenda Packet
Item #
25E
Date
3/2/2009
Destruction Year
2014
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Completion Criteria: <br />This task is considered complete Westbound presents and Santa accepts a documented 12 <br />month marketing plan for ReadyOC. <br />Task 3: Design A~oroval and Printing of Collateral Marketing Materials <br />Objective: Based on the 12 month Marketing plan Westbound will provide collateral <br />marketing materials to Santa Ana <br />Task Description: <br />Westbound in collaboration with Santa Ana stakeholders will design several printable documents <br />referenced as collateral materials. Upon agreement between Santa Ana and Westbound, <br />documents will be printed and presented to Santa Ana or used as part of detailed marketing plan. <br />Collateral materials are described as: <br />a. ReadyOC Fact Sheet <br />Create, develop and print up to a total of 25,000 color copy 8.5" x 11"fact sheets <br />(front and back). <br />b. ReadyOC Flyers <br />Create, develop and print up to a total of 75,000 color copy 8.5" x 11"promotional <br />flyers (front and back). <br />Responsibilities: <br />Westbound shall: <br />a. Work with Santa Ana stakeholders to design collateral materials. <br />b. Following agreement, Westbound will print referenced documents. <br />c. Provide printed documents to Santa Ana and/or utilize the documents as reference in the <br />marketing plan. . <br />Santa Ana shalt: <br />Assign appropriate personnel, to assist in the design of collateral materials. <br />Completion Criteria: <br />This task is considered complete when Westbound designed and printed the referenced collateral <br />25E-26 <br />
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