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Task 1. EVENT MANAGEMENT AND PRODUCTION SERVICES
<br /> A. Event Management
<br /> ARAS has managed and produced successful events in Los Angeles, Pasadena, Inglewood, Whittier,
<br /> and Long Beach that range from intimate VIP receptions for one hundred guests, cultural music
<br /> festivals of more than 15,000 attendees, concerts in the park,to community at-large events with over
<br /> 35,000 attendees. Our Event Management and Production Division has grown organically due to
<br /> various event concepts such as Cinco de Mayo at the Rose Bowl in Pasadena, Dia de los Muertos
<br /> Cultural Festival in Inglewood, Memorial Day Observance at Rose Hills Park Cemetery in Whittier,
<br /> Angel Awards Gala for the Catholic Association of Latino Leaders (LA Archdiocese), Green Port Fair,
<br /> Grand Parade Dia de los Muertos and Arte y Ofrendas Festival in Long Beach.
<br /> ARAS has the experience and capability to provide event conceptualization, branding, and
<br /> management services to produce live events.A Project Manager is assigned to be the key liaison for
<br /> the project, establishing and maintaining transparent communications with the City of Santa Ana,
<br /> contractors, community, vendors, and entertainment.
<br /> B. Production Services
<br /> The ARAS team has experience in producing a wide range of events to include corporate galas,
<br /> concerts in the park, golf tournaments, community at-large events and festivals with broad access to
<br /> a wide range of music genres due to established relationships with entertainment agencies, music
<br /> promoters, concert promoters, production studios, and media channels. ARAS has a unique
<br /> advantage due to its long-term relationships to bring world-class talent entertainment with R& B,
<br /> Jazz,Tropical, Mariachi, Nortena, Banda, Ranchera, Rock en Espanol, to Grammy Award winners and
<br /> local groups and performers.
<br /> From graphic design, marketing, promotion, event vendors, entertainment acquisition,the
<br /> production team is flexible and aware to identify potential issues to mitigate during the pre-
<br /> production process. An on-site production team manages load-in, set-up and tear down, providing
<br /> logistical support throughout the event.
<br /> CORE COMPETENCIES
<br /> Event Management Experienced Project Manager to oversee and maintain open
<br /> communications, function as the liaison with entertainment,
<br /> vendors, while managing an approved budget aligned with a
<br /> production timeline to lead to the execution of the event
<br /> production.
<br /> Production Pre-production starts with public safety as the groundwork
<br /> required to proceed with the site preparation.Thorough planning
<br /> brings the theme's visual conceptualization, sound, lighting,
<br /> signage, experiential experience, program, and the right
<br /> entertainment for an enjoyable event.
<br /> Production Team Experienced staff that pivots as needed to mitigate issues,
<br /> troubleshoot on the spot, and continue to move forward for a
<br /> successful event.The project manager and the team lead have
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