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FIRM and TEAM EXPERIENCE
<br /> ARAS Enterprises, Inc. (ARAS) is a woman-owned, Small Business Enterprise that started in 2006 as an
<br /> S Corporation providing multicultural marketing and advertising services. Our core values are defined
<br /> by purpose, integrity, quality, and our emphasis on building long-term relationships.
<br /> In 2011, ARAS launched the event management and production division, providing creative
<br /> conceptualization, event management coupled with marketing and promotion services.The
<br /> production services division now comprises more than 90% of the agency services.
<br /> We believe in collaborating with local vendors as part of our work in the community. We start our
<br /> outreach to local businesses to introduce our agency and foster relationships by joining the local
<br /> chambers, contact community-based organizations and key community stakeholders. We have a
<br /> robust database of vetted vendors from our years in production and will bring to the project, as
<br /> needed for optimal event outcomes. We procure decor, props,food, beverage, security, audio/visual
<br /> crew, stage, utility equipment rentals, lighting, VIP cabanas, tents, etc., and entertainment for a
<br /> memorable experience.
<br /> For 13 years, our agency has provided successful event management and production with an
<br /> experienced team. We assign a project manager to be the main contact for each project and provide
<br /> oversight of an internal team to support the project needs. We develop creative visuals for digital and
<br /> press ready collateral materials and have the capacity to print marketing collateral materials. We
<br /> have expertise in integrated marketing campaigns, promotions and offer art direction for creative
<br /> elements to enhance an event production.
<br /> We are a resolute team with more than 100 years of collective experience providing art direction,
<br /> decor, production, and are flexible in managing the process within approved budgets. Experienced in
<br /> all aspects of event management and production to include event load-in, set up, vendor schedules,
<br /> logistical support to ensure schedule is aligned and the program participants/speakers are ready for
<br /> the day of the event. Our process includes a production logistic schedule that contains key
<br /> information such as venue directions, parking instructions, and day-of-event program. A Run of Show
<br /> is created with the production's vendor schedules, suppliers, equipment load-in, set-up and tear
<br /> down coordination.The Program Run of Show contains the entertainment schedule for the back of
<br /> the house tech crew and the stage manager to "call" a show and manage the program that stays
<br /> within the production schedule and program timeline.
<br /> ARAS has full-scale production capacity with experience in procuring event vendors to support
<br /> production needs and to acquire talent from local groups and performers to large-scale event
<br /> entertainment. We access a broad range of music genre artists due to our long-term relationships
<br /> with music and concert promoters, and studio partners to bring world-class talent entertainment that
<br /> includes Mariachi, Nortena, Banda, Ranchera, Rock en Espanol, to Grammy Award winners. An
<br /> example is the relationship with the IA RAMS has resulted in featuring Mariachi RAMS in our
<br /> productions.
<br /> A team of ten employees is ARAS' base with a diverse skill set including graphic design, marketing,
<br /> copywriting, media relations, community outreach, administrative, production and event
<br /> management experience. For the City of Santa Ana project, we anticipate a total of five team ��
<br /> 6 1 P a g e - R F P - 2 4 - 1 0 2 E n t e r t a i n o ARM
<br /> p ment Prom ter Proposal C
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