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line of Civic Center Drive, thence along the northerly right-of-way line of Civic <br /> Center Drive westerly to the point of beginning. <br /> <br /> D. List of Improvements and Activities Proposed for Each Year of <br /> Operation and Maximum Costs <br /> A description of Improvements is as follows: <br /> 1. Maintenance and Landscaping Services <br /> Maintenance may include sidewalk sweeping and pressure washing, gum <br /> removal, graffiti abatement, trash and/or bulky item removal; the watering, <br /> weeding and pruning of all trees and plantings; alley/median/parkway <br /> maintenance; litter and debris pick-up; trash receptacle collection/disposal <br /> and maintenance/replacement; and other maintenance and landscaping <br /> issues that may arise. <br /> Each maintenance service will assist in beautifying the Downtown District <br /> and enhancing the image of the commercial core. This activity is <br /> designed to increase customer comfort within the greater Downtown which <br /> will, in turn, increase commerce and help to attract and retain new <br /> businesses and patrons within the District. These maintenance services <br /> will be provided only within the District; therefore, these services constitute <br /> "special benefits" to the assessed parcels. <br /> 2. Marketing and Promotions <br /> This activity is intended to enhance the image of Downtown Santa Ana <br /> through sophisticated marketing, advertising and branding of the <br /> Downtown. It will heighten the excitement and pleasure of the customer <br /> and visitor experience by way of holiday celebrations, special events, <br /> festivals, promotions and sales, art shows, live music, and similar <br /> customer attractions. This activity also includes those types of <br /> supplemental activities such as newsletters, visitor guides, graphics arts <br /> materials, business improvement workshops, and the like. <br /> 3. Downtown Ambassador Program <br /> Uniformed customer assistance Ambassadors will provide a variety of <br /> business and customer support services by assisting patrons and <br /> employees, supporting SAPD crime prevention efforts to reduce the <br /> incidence of crime and nuisance activities, and productively addressing the <br /> challenges associated with street populations. Deployment of Downtown <br /> Ambassadors can include highly visible foot, bicycle or Segway patrols that <br /> will provide service during critical, high-impact periods. The initial <br /> deployment will be when their services are most needed. Actual days and <br /> 6 <br /> 80A-10 <br /> <br />